From Ordinary Clothing To Performance Costumes, Hangzhou'S Clothing Profits Soared 30%

Yes

For example, in recent years, under the pressure of artificial labor, high cost of raw materials, sluggish sales and taxation, profits have become thinner and thinner. The average profit of 3% has become the last bottom line for the industry to survive.

And a company that started many years ago from the traditional clothing industry, through market expansion and technological innovation, business profits are rising steadily.

Their high-technology luminescent performances were taken in the performance of Zhang Yimou's impression series, and also entered the CCTV Spring Festival Gala. The patented products made of luminescent fabrics went to the top restaurants in Dubai, and used in the display of Italy's big shop windows, and also displayed in the history of Chinese art museum's clothing evolution.

"We must not take the road of homogenization."

Gong Tuming, general manager of Hangzhou Mingda art and Clothing Co., Ltd., is very glad that his own specialization has made less and less competitors, but the road is getting wider and wider.

From ordinary clothing to

Profits soared 30%

Gong Tuming, a fashion major, entered the traditional clothing industry in 1994, and experienced women's clothing, children's wear and home textiles.

"Although the traditional clothing market is large, there are many manufacturers, low thresholds and serious price pressures."

Although the "Lewis turning point" is far from coming, Gong Gong has been keenly aware that the future is not bright and needs to find new market breakthroughs.

In 1999, the National Games were held in Xiaoshan. In the newspaper, the production unit of the opening ceremony was openly invited.

At that time, the market of costume production was almost blank.

Gong Tuming decided to go all out. He volunteered to make free clothes to the organizing committee, hoping to start the brand of his company through this activity.

"At the very beginning, we produced a large number of free costumes, and the activities also gave a lot of publicity and advertising cooperation.

Later, because of the temporary change of the performance plan, the production of many garments was increased, and the organizers paid us some fees.

Gong Tuming, deeply aware of the "strong professionalism, fewer competitors and higher added value" in the performing apparel market, he resolutely positioned his company in the fashion design and production of large-scale sports performances.

In the opening ceremony of the University Games in Zhejiang, Gong Ming Ming took the right to make the costumes again. Since then, the opening ceremony of the Western Conference, the opening ceremony of the animation festival and the carnival parade have become the showcase of Ming Da costume.

After China's accession to the WTO, Gong pointed out his eyes on foreign countries.

Halloween and other clothing production, this change, and seize the "golden ten years" of China's foreign trade.

"Compared to traditional clothing's small profits, the performance clothing profits can achieve 20%-30%."

Gong Tuming said, at this time, the road under his feet has become clearer and clearer.

Development of luminous fabric costumes

Profits increased to 60%

In 2004, Gong Ming Ming's costume became a leap.

The biggest enterprises in performing costumes.

That year, Zhang Yimou's impression of West Lake began in Hangzhou. In order to create a magnificent effect on the calm lake, we need to produce a number of luminous performance costumes.

Zhang Yimou found Gong Tuming and asked if he could develop luminous fabrics, giving him a certain amount of time, and the R & D cost was borne by Zhang Yimou.

Gong Tuming agreed to come down.

"We intend to adopt.

However, the optical fiber is very fragile. How to weave it into cloth needs to improve the machine. Considering the pmission of light, it needs to connect LED, but the brightness of the domestic LED is not high. We also coordinate with the scientific research department how to improve the brightness. In addition, the lighting angle and battery need matching, and have undergone many tests and failures. In the middle, they also wanted to give up, and because of the belief that they never say die, they finally succeeded.

Gong Tuming recalled that Mingda dress became the only patented enterprise with independent intellectual property rights of luminescent fabrics in China, standing at the top of the industrial Pyramid.

In addition to the impression of West Lake, Mingda luminous clothing is also working with the Songcheng group's "eternal love" series. It also used in the performance of the Xi'an World Horticultural Exposition site. It also attended the CCTV Spring Festival Gala, and even worked with a French company to provide clothes for the European royal family.

Gong Gong Ming's satisfaction is that the advent of luminous fabrics has enabled him to firmly grasp the pricing power of products.

"Intel's new generation of processors will hold a press conference, and we need 12 sets of special clothing that can reflect high-tech features. When we found us, I did not have a price for the light emitting clothing at the time, so I tried to quote the price of 8000 yuan per set. I didn't expect the other side to agree."

Gong Tuming told reporters that the profits of the luminescent fabric performance clothing can be upgraded again on the basis of ordinary performance clothes, which can reach 50%-60%.

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It is possible to have a pricing power.

The advent of luminescent fabrics greatly stimulated Gong Tuming's imagination. He decided to further expand the application scope of this new type of fabric.

"Under the current situation, the future of traditional clothing industry can be seen very clearly, so enterprises have to get bigger development or jump out of this industry."

Gong Tuming said.

Gong Tuming decided to pform his business into a cultural and creative industry. He moved his office to the experimental garden of Zhejiang cultural and creative industries.

"At present

The seven star hotel under construction is useful for the isolation board made of our optical fiber fabric. We have made this kind of fabric into tablecloth, tablecloth, chair cover and other household products. Now it has been used in some of the top restaurants in Dubai. In addition, we have also worked with a window dressing company in Italy, who used our fabric in some big window decorations.

Gong Tuming deeply regrets that making products must be high-end, and should go to the direction of luxury and become the top of the industry.

"We are the only enterprise in the world that can produce light-emitting materials in the world. We have the right to say the price. If the application can bring a unique value to each other, it is 10 times to tell the truth.

There will be. "

Gong Tuming said with a smile.

"One step ahead of the pformation is that we can reach the realm of" a thousand sails on the side of the sinking boat, and a light boat has passed over the mount of great importance. "

People who have seen Gong Ming Ming are easily infected by his light hearted happiness, but he doesn't know that he keeps studying some business courses in his spare time and constantly combing his own thinking.

"For small and medium-sized enterprises, we must maximize the advantages of our products as much as possible," Gong Tuming said with deep feeling. "Times are different. We used to work hard. Now we have to learn to do things skillfully."