Forty The Middle-Aged And Elderly Clothing Brand: The Marketing Strategy Of Interaction With The Middle-Aged And The Elderly

Forty the interaction between middle-aged and elderly clothing brands first started with welfare homes and nursing homes, following the May 17th.

After sponsoring the art exhibition of Changzhou Welfare Institute, in May 30th, the forty post brand again entered the sunset red Kangle center in Wujin. The forty year old brand of Lao Li, who was founded by forty post brands, went to the Kangle Center for a charity show and donated a number of middle-aged and elderly products.

In the era of fierce competition in clothing industry, the clothing market of middle-aged and old people has always been a blank field. So far, there are few enterprises that really involve in brand concept. The clothing brand of middle and old age is a huge business opportunity in the future market of garment differentiation, which will produce explosive growth of nuclear grade. In fact, the key to do well in middle-aged and old brand clothing is the service, and the means of this service need innovation. The loyalty of middle-aged and old people depends not only on the commodity itself, but also on the sustainable service.

Forty the middle-aged and elderly clothing brands believe that the only way to create a middle-aged and old brand clothing market and get loyal customers is interactive marketing.

This kind of interactive marketing comes from two channels, one is online interaction, the other is offline interaction.

In the interactive experience, let consumers participate in the construction and development of brand, so that consumers can benefit from it, and the company will get long-term development.

Online interaction is the result of the rapid development of Internet. The ratio of Internet surfing is increasing year by year.

Forty after the home network studied the online sales of elderly clothing data in 2011, the proportion of elderly people participating in online shopping has reached 40%, and the remaining 60% are purchased by children and relatives.

Such data indicate that online interaction with middle-aged and old people already has the technical foundation.

As for offline interaction, the form is varied. Forty, the concept of brand service is that consumers who have a buying behavior will enjoy life-long service. The store has a detailed membership entry system, and there will be exquisite gifts on major festivals or consumers' birthdays.

It can also sponsor elderly people's recreational activities on a regular basis, and can even contact the elderly to organize some public welfare activities, such as the "old for new" activities.

Donations are even more needed for the poor and the poor.

You can also contact other agencies, such as community medical hospitals, for free to physical examination for middle-aged and elderly people.

Only in this way, the middle aged and the elderly get children's service and their loyalty to the brand will be improved.

Forty the interaction between the middle-aged and the elderly clothing brands first started with the welfare homes and the nursing homes. Following the May 17th, forty post brand sponsorship of the Changzhou Welfare Institute's literary and artistic performances, in May 30th, the forty station brand entered the sunset red Kangle center in Wujin. The old Lao Le Le Li team, carrying the forty post station brand, went to the Kangle Center for a charity show, and donated a number of middle-aged and elderly products.

Forty the station's brand softball team performed a wonderful performance at the sunset red Kangle center in Wujin. At the same time, the old people in the center of Kangle also spontaneously reported many programs, enjoying each other's amusement.

Through years of continuous interaction with middle-aged and elderly people, brand has won popular support, and shops have been opened to the markets of Jiangsu, Anhui and Shandong from the brand shop for several months. In 2013, they will be promoted to the national market and always adhere to the mode of interactive marketing.

The single promotional brand is not suitable for the middle and old aged market, and the appeal of the middle-aged and old consumers to the brand is "sneak into the night with the wind, moistening things silently".

So interactive marketing is the only way to solve it.

The promotion dilemma, with a caring and sincere heart, impress consumers and shape their brand influence.