The First Quarter Of 2012: The Decline Of Domestic Garment Retail Sales

　　 Retail sales growth slowed sharply compared with the same period last year.

In the first quarter of 2012, the overall sales growth of China's consumer goods market was relatively low. In the first quarter, the total retail sales of consumer goods increased by 14.8% over the same period last year, 1.5 percentage points lower than the same period last year.

The sales volume of wholesale and retail enterprises above designated size is 7.3 percentage points lower than that of the same period last year, which is 15.7%, which is only 0.9 percentage points higher than that of the total retail sales of consumer goods. Among them, Retail sales of clothing commodities The growth rate is only 14.4%, which is obviously lower than the total retail sales growth of the whole society. It is lower than the retail sales growth of the wholesale and retail enterprises above the limit. The growth of retail sales of wholesale and retail enterprises above the limit of last year is 8.4 percentage points, and the growth level is not as good as the first quarter of 2009, that is, the most serious period of the financial crisis.

　　 Wholesale and retail sales above quota Enterprise clothing Retail sales of commodities (2009-2012)

At the same time, according to the statistics of the China National Business Information Center, the retail sales of clothing commodities in major retail enterprises in the country increased by only 8.53% over the first quarter of 2012, significantly lower than the same period of last year and the year-on-year level. It is also the first quarter retail sales growth since the financial crisis.

　　 Growth of clothing retail sales in major retail enterprises in the first six years of last year (%)

Prices continued to show a marked increase compared with the same period last year.

According to the National Bureau of statistics, in the first quarter of 2012, China's clothing consumer prices rose by 3.7% over the same period, of which the year-on-year increase in February and March has been flat.

Since June 2011, consumer prices of clothing in China have risen year on year.

According to the statistics of the China National Business Information Center, the key large-scale retail enterprises in China Brand clothing price Changes show that in the first quarter of 2012, clothing prices rose by 11.4% over the same period, but the increase showed a more pronounced slowdown compared with the same period last year.

In the first quarter of last eight years, the price of brand clothing of major large-scale retail enterprises in China increased.

　　 Retail sales of all kinds of clothing grew negative year-on-year

In recent years, especially in the past three years, clothing prices, especially the brand clothing prices continued to rise rapidly, to a large extent affected the growth of consumer clothing consumption.

According to the statistics of the China National Business Information Center, in 2011, when the price of brand clothing rose relatively high, the volume of retail sales of all types of major retail enterprises in China increased by only 4.36%, which was 5.84 percentage points lower than the growth rate of retail sales in 2010. At the same time, the growth of all kinds of clothing retail sales in 2011 was the lowest since 2001.

Retail sales volume of all major retail enterprises in China increased 2006-2011 over the same period last year

The rise of prices has gradually become an important factor in the growth of retail sales. In 2011, the contribution rate of clothing price growth to retail sales increased to 79.9%, which was significantly higher than the previous level, which was 28.2 percentage points higher than that in 2010. That is to say, the growth of clothing sales in 2011 is almost 80% from the rise in unit price.

Contribution rate of retail price growth to retail sales growth in 2007-2011 years

In the first quarter of 2012, the clothing prices of the major retail enterprises in the country continued to rise, although the increase slowed down, but the volume of garment retail sales in the first quarter showed a downward trend compared with the same period last year, down 2.6% compared with the same period last year. That is to say, the continuous rising price has exceeded the extent that consumers can afford.

In the first quarter of 2012, the contribution of retail sales growth came from price increases, while the contribution of retail sales growth was negative.