Beijing'S Thirtieth International Sporting Goods Fair Leads The Fashion Trend.

In the thirtieth International Conference of Beijing Sports goods At the Expo, the Huili exhibition booth, with its arms open and embracing the attitude of all the friends, expressed its warm welcome to visitors. The theme of this rally is "fashion sports, classic back force", which highlights the classic connotation of the 85 year history of the shoe industry and the new era of returning to the tide brand. Exhibiting products with classic quality Canvas shoe As a result, its comfortable and healthy function connotation and fashionable fashion's beautiful appearance seem to be telling the new story of the classic national product brand remolding brilliantly.

Shanghai Huili shoes industry was born in 1927. It has a history of 85 years ago. Hui Li brand was registered in 1935. It is an excellent national brand with a long history in China. With the development of China's reform and opening up, in the fierce competition of market economy, the shoe industry is relentlessly pursuing the development road of "Phoenix Nirvana and bath rebirth". In recent years, especially in recent years, the shoe industry has insisted on the guiding ideology of "leading innovation and spanformation development" guided by Scientific Outlook on Development, firmly grasped the historical opportunities of the Beijing Olympic Games and Shanghai World Expo, giving full play to the advantages of brand operation mode, timely adjusting the brand strategic positioning, adjusting the product structure, further changing the marketing mode of enterprises, and changing the way of brand promotion. In 2012 and 2011, the total sales revenue and profit of enterprises in the past two years increased by more than 40% and more than 70%, respectively, and the net assets earning rate reached about 50%, and the burst development in the new era was realized. This also shows the gratifying achievement of the new "ten years' grinding sword", which has accumulated experience for the time honored brand in the market economy.

The brand of Huili shoe industry, as the only footwear brand in China's history before and after liberation, has long been the way to develop professional sports shoes. She has the honor of "pioneer" of China's sports industry. Huili basketball shoes, volleyball shoes, table tennis shoes and so on are all special shoes for the former national team. They win honor for the country in the international arena. The shoe has also served as the first batch of munitions shoes for the United States and Korea. Many middle-aged and old friends have stories and beautiful memories of wearing back shoes during the new year. And most of the shoes we know are linked to "Sports".

In the new situation of reform and opening up, international brands have entered China's professional sports market in a large scale. The brand at the bottom of the valley has made timely adjustments to the positioning of the "healthy movement" for national fitness and mass sports. In recent years, many young people have been fascinated by the classic brand of classic Chinese products, and the classic style of back shoes has become the "tide" shoes of young people in recent years. In order to adjust the brand and product positioning strategy in a timely manner, we decided to focus on the positioning of the "fashion movement" in the next few years, and constantly develop the fashionable fashion shoes of the contemporary era, complement each other with the retro fashion and tide shoes, and maximize the strength of the classic fashion trend shoes and brand. After years of practice, good results have been achieved. In the store, "fashion, classics, and professional" products can be suitable for the needs of multi-level consumers. This is also the advantage and strength of Huili shoes.

At the thirtieth international sporting goods fair in Beijing, Huili exhibition hall, with its arms open and embracing the attitude of all the friends, expresses its warm welcome to visitors. The theme of this rally is "fashion sports, classic back force", which highlights the classic connotation of the 85 year history of the shoe industry and the new era of returning to the tide brand. The products are mainly classic canvas shoes, and their comfortable and healthy function and fashionable fashion look like a new story of classic Chinese brands.