Fake Foreign Brands Are Increasing And Chinese Shoe And Clothing Enterprises Are In Crisis.

"Italy blood" is mostly "painted skin".

In Italy, the intellectual property sector is coming to China.

After the storm, many people were wondering how the "Italy blood" of Chinese enterprises was invented. What kind of camouflage appeared in front of consumers?

Many consumers in China are mistaken for it.

For example, "Tuscan", its brochure reads: the spiritual dream of Tuscan, a leisure city from Italy.

TOSKANY Tuscany started from the first men's package in the late 1920s. After more than half a century of efforts and development, it expanded to 13 processing plants throughout Europe. In the summer of 2006, it successfully entered the Chinese market based on Hongkong, and in the same year, Beijing Weiyi leather products Co., Ltd. was established.

"Apart from the fact that the establishment of the Beijing times Weiyi leather goods Co., Ltd. is true, all the previous statements are false by our verification."

The lawyer of the Intellectual Property Department of the Italy Foreign Trade Commission emphasized repeatedly in an exclusive interview.

Reporters learned that, as of July 1st last year, "tuskany" was not found in the trademark database of the trademark and Patent Office of the Ministry of economic development of Italy. From the China Intellectual Property Office, the "Tuscan" registration date was December 19, 2005, so "since 1928" does not exist.

More will be revealed in the near future

In the face of all kinds of disputes in China, reporters interviewed Dai Shengqiao, director of the Beijing Office of the Intellectual Property Department of Italy Foreign Trade Commission.

He told reporters that the Ministry of intellectual property of the Italy Foreign Trade Commission is an office established by Italy Ministry of economic development in Beijing, helping Italy enterprises conduct macro guidance on intellectual property rights, collecting information related to intellectual property rights, communicating with relevant intellectual property departments in China, introducing knowledge about Chinese intellectual property rights to Italy enterprises, and visiting exhibitions, enterprises and shopping malls.

In response to the reports of the Italy government's "counterfeiting" in China, Dai Shengqiao told reporters that the "fake" here is not a fake or fraudulent use of the existing Italy brand. If it is a fake, the Italy enterprises that are directly hurt by interests can be from Ji Weiquan.

He pointed out that the scope of the "counterfeiting" is the fact that Chinese enterprises operate in a false way, claiming that their products and services have some connection with Italy, such as the use of Italy tricolor, the "Italy feelings" on their trademarks, or the trademark of Italy, or from Rome in 1873.

Dai Shengqiao confirmed that the Ministry of intellectual property of the Italy Foreign Trade Commission has submitted some of the infringing enterprises of the above fictional "Italy blood" to the State Intellectual Property Office of China in three batches. The first batch is July 1, 2011, the second batch is October 18, 2011, and the latest batch is February 29, 2012.

In addition, Dai Shengqiao said he would submit more Chinese enterprises list of fictional "Italy blood" to the State Intellectual Property Office of China recently.

Other countries may get wind of it.

Insiders pointed out that the Italy intellectual property department's "counterfeiting" in China was largely due to the "Da Vinci incident" touches its nerves last year, but it does not exclude other countries from coming to China to strengthen intellectual property protection.

In the eyes of more people in the industry, Chinese enterprises like to imagine the widespread behavior of overseas celebrities and international celebrities. It has clearly reflected the crisis of Chinese enterprises' brand culture.