China'S Foreign Trade Brand Is Less Than &Nbsp; Hubei Clothing Brand Wants To Break Through.

On the Hubei garment development salon held recently, many experts, scholars and entrepreneurs said that if our province's garment industry does not speed up the cultivation of strong independent brands, the market influence will further decline, and the development space will be seriously squeezed.

Processing more foreign trade, independent brand less

Speaking of Hubei clothing, there is always a feeling of wanting to stop.

Before the 90s of last century, the clothing industry in Hubei occupied an important position in the whole country. Wen faction Min faction and other clothing factions are called "eight schools of Chinese clothing". In recent years, Han style clothing is declining.

Huang Minhong, director of the textile and weaving department of the provincial Commission for economic and Trade Commission, said that in recent years, the industrial structure of coastal areas has been adjusted, and the garment industry of Hubei province has welcomed the opportunity to undertake the spanfer, and its processing capacity has improved rapidly. However, most of them are duplicated export processing modes, which rely on price competition for small profits but quick turnover. The added value of products is low, and sales profit is less than 50% of Shanghai women's clothing. Last year, 700 million garments were produced, but none of them had an output value of more than 1 billion yuan, and lack of independent brands was the main reason.

According to an entrepreneur, the situation in the international clothing market this year is more severe than in 2008. Foreign trade orders have fallen very seriously, while the average wages of ordinary employees have increased by 40%. Garment processing enterprises are facing increasing pressure.

Lack of brand core competitiveness

Many entrepreneurs say that even with their own brand, enterprises are also facing the disadvantage of lacking core competitiveness.

In response to this phenomenon, Ye Qing, a deputy to the National People's Congress and professor of Zhongnan University of Economics and Law, suggested that there are many universities in Hubei, which have very good research resources, but the industry is seriously out of touch with scientific research, such as production research can effectively link up, or it can solve the core technological innovation capability of the garment industry development.

According to the data of 2010, the total R & D cost of 72 garment manufacturers above Designated Size in Wuhan is 8 million 650 thousand yuan, with an average of only about 100000 yuan per household, which is only the annual salary of an ordinary designer.

　　 Ice posture The person in charge of the company believes that, apart from production and research, the industry has not really attached importance to brand culture and brand connotation. " Han style clothing Why is it not long? The key reason is that the entrepreneurial team often has internal conflicts and lacks unified values. "

Fashion culture urgently needed

The higher the degree of economic development, the more the clothing is divorced from the traditional connotation of "wearing warm", and the pursuit of higher aesthetic feeling.

In this regard, Mao Lihui, President of Wuhan Fashion Federation, proposed that the development of garment industry can not simply rely on the development of production and processing. It is necessary to cultivate fashion culture and improve Hubei's fashion influence through design and marketing.

Zhou Jie, a professor at Wuhan Textile University, believes that the development of Hubei clothing should take the road of brand. Design clothing brand, lifestyle must be cutting-edge and fashion. If the brand design center and the production base are put together, the design concept is easily assimilated, and the idea will be constrained. "Many foreign clothing companies now build their production bases in China, but their headquarters are in Paris and Milan. Hubei garment enterprises can also place their production bases locally, and put R & D centers in cities such as Beijing and Shanghai.