Bosideng Men's Brand Upgrade Fire &Nbsp; 2012 Fashion New Image Detonate CHIC

Who is the fastest growing brand of Chinese men's clothing?

Over the past 7 years, sales have increased by more than 50% per year; nearly 1000 domestic marketing terminals have been set up in China; many awards have been awarded to China's clothing brand growth award, the best creative award of the year, the top three national market sales, the most influential men's wear brand award, and the first to enter the European market with its own brand.

In March 26th, Bosteng Menswear, the protagonist of this legendary course, appeared in the twentieth China International Fashion and Accessories Fair (CHIC2012) and became the focus of attention of many media and industry.

High quality fabric, exquisite cutting technology and fashion elements. Bosideng men's clothing this exhibition in 2012 travel, elegant and fashion three series of autumn and winter new products, respectively meet in business travel, business dress, business casual three different styles of dress, for the audience to bring a wonderful visual feast, for the current CHIC added strong spot. The media are also praised for their popularity and fashion.

Gan Liming, general manager of Boshi fashion Menswear, said that the biggest highlight of this year's fashion products is "upgrading":

"The new product displayed in this CHIC is a direct embodiment of product upgrading: we insist on original design and insist on the version as king. We should pay more attention to the sense of design, pay more attention to the overall shape, and emphasize the collocation style.

Speaking of the new changes this year, he said: "after the overall layout of the domestic and international markets in recent years, Bosteng men's clothing will be fully developed in 2012. In addition to product upgrading, brand upgrading, terminal upgrading and channel development will also be vigorously promoted, so as to promote the improvement of market sales and the development of men's clothing business."

Bosideng men's clothing is one of the key projects in the four seasons strategy of Bosideng group, advocating the life concept of "taste life" for modern men's consumption group, leading men to dress styles of different life occasions.

Bosideng men's clothing, which has both the style of international brand and the "taste life" style, has officially raised the banner of "version king" this year. It has set the brand name and brand slogan as the "product quality plus excellence", forming the differentiation advantage in market competition, and setting up a distinct bostman menswear "product symbol". Bosideng men's clothing market research found that as mature male consumers, the demand for the version is more critical, and domestic brands often ignore the version.

For this reason Bosteng men's wear: the version is the core of men's clothing, and must take the route of "accurate Edition + original design". They integrated into the British version division team, and used the international advanced analysis model to collect and build the Chinese men's clothing database, adhere to the three-dimensional trimming technology, introduce advanced equipment such as the United States, Germany computer program control machine and so on, and strive to "make every garment like a custom fit body, beautify the body."

On this CHIC, Bosideng menswear has launched the new brand LOGO. The new terminal image is also the first public appearance. It is bright, atmosphere, and full of taste. It reflects their new efforts in terminal construction: this year they plan to open many "grade life Pavilion" in the first tier cities, and the flagship store in Oxford Street will also open during the Olympic Games. In the next three years, the number of stores in China will reach 2000.

The original design, version is king, product upgrading, brand upgrading, terminal upgrade, Bosteng men's series of combination strategies make people dizzy. Lee Hom, a spokesman for the song, "firepower", can vividly depict the "fire" of this change, which indicates the "fire" of the future development.