Home Textile Listed Companies Are Unique.

Domestic demand market: maintain rapid growth

In 2011, the total retail sales of consumer goods in China totaled 183919 billion yuan, an increase of 17.1% over the previous year, a real increase of 11.6% after deducting price factors.

The retail sales of urban consumer goods amounted to 159552 billion yuan, an increase of 17.2%, and the retail sales of rural consumer goods amounted to 24367 billion yuan, an increase of 16.7%.

According to consumption pattern statistics, retail sales amounted to 163284 billion yuan, an increase of 17.2%, of which 25.1% of clothing and 32.8% of furniture.

The macro environment of domestic demand is conducive to further growth of home textile enterprises.

Housing project is a highlight.

In 2011, investment in real estate development amounted to 61740 billion yuan, an increase of 27.9% over the previous year.

Among them, residential investment 44308 billion yuan, an increase of 30.2%; sales of commercial housing area increased by 4.9% over the same period last year, and the growth rate slowed sharply.

However, 10 million 430 thousand new housing projects for affordable housing in urban areas have been newly built throughout the whole year, and 4 million 320 thousand sets of affordable housing projects have been basically completed.

Although commercial housing sales are in the doldrums, the massive completion of affordable housing has also effectively stimulated the growth of the home textile market.

Driven by the above favorable factors.

In the whole year of 2011, three domestic textile stocks with domestic sales as the main concept: fuanna, Luo Lai home textiles and Meng Jie home textiles are performing well, far stronger than the market.

Among them, fuanna, the best performing company, is also the leader of the domestic textile market.

Channel construction: direct performance is stronger than agent joining.

Fuanna increased by 19.52% in 2011, ranking first in home textiles.

The main reason is that the company has a high proportion of direct operation, strong terminal control and flexible operation leverage.

In the central city, fuanna takes a self run mode, and the sub central city is supplemented by the mode of joining the agency.

In 2010, the company's direct sales revenue reached 360 million yuan, accounting for 34% of the total revenue, and the absolute value and relative proportion were the highest among the three listed companies.

The company can more accurately grasp the terminal sales situation, enhance operational leverage flexibility, contribute to long-term sustainable and healthy development, and be recognized by the market.

In contrast, the direct channel construction of the Luo Lai home textile is lagging behind.

In 2009, Luo Lai home textile raised 269 million yuan to invest in direct channel construction. As of the end of 2011, the total investment of the home textile direct investment channel of Luo Lai was only 41 million 490 thousand and 700 yuan, and the investment completion rate was only 15.43% of the original plan.

International demand: sluggish and drag on textile exports

In 2011, textile exports increased by 22.9% year-on-year, and clothing exports increased by 18.3% over the same period last year.

In January 2012, China's textile and apparel exports totaled 21 billion 519 million US dollars, down 0.42% compared to the same period last year, the growth rate dropped sharply compared with 2011, and the negative growth for the first time after the financial crisis.

Among them, textile exports amounted to 7 billion 677 million US dollars, down 6.80% compared with the same period last year, and exports of garments and accessories reached US $13 billion 842 million, an increase of 3.51% over the same period last year.

At present, the recovery of the US economy is slow, the EU is deeply in debt crisis, Japan's economic performance is flat, and the international market has weakened the pulling power of China's exports.

Market expectations are pessimistic, which directly dragged the performance of foreign trade stocks in the 2011 stock market.

At present, China is now the largest and most exported professional home textile manufacturer specializing in the production and sale of high-end towel and quilt products and decorative fabric products. Its annual decline has been as high as 47.33%, far higher than that of the market. This is also due to the market's pessimism about foreign trade prospects.

Outlook for the future: domestic demand stocks are still full of expectations.

In 2012, the home textile industry will maintain a rapid development momentum, because the macro policy emphasizes that efforts to strengthen people's livelihood will stimulate the rigid demand for home textiles.

The development of tourism will also promote the sale of home textiles.

In addition, there are also wedding products, which account for 30% of the whole household textile products. About 8 million to 10 million of the newly married population each year is also a large rigid demand.

Therefore, the performance of three stocks, including fuanna, Luo Lai home textiles and Meng Jie home textiles, which is the main domestic demand in 2011, is worth looking forward to.

Generally speaking, the home textile sector is still the most noteworthy and anticipated bright spot in the concept of domestic demand.