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Clothing Sub Line Brand: "Second" Also Has Spring.

2012/3/21 11:10:00 29

Accessory Brand Luxury Brand Accessories

The most attractive part of fashion is: when and where there are variables, maybe today's yellow boy will become a meat and cake tomorrow.

Secondary line brand

Though living in the aura of the main card for a long time, it is quite a "second child" trend. But after years of development and growth, it has gradually become an indispensable force in the fashion circle.

The exaggerated design accessories reflect the echo of the main line brand.

(Emporio Armani)

As the oldest "second child", Emporio Armani knows how to understand the consumer mentality.

It can be very independent.

It is said that the earliest concept of using the secondary line brand is Armani. In 1981, he created a sub line brand Emporio Armani for Giorgio Armani.

Luxury brand

The corresponding series of secondary lines have been developed.

At the beginning, they all focused on the main line, designed products for young consumers who could not afford the main line, and still used the brand LOGO as the symbol. The design concept was relatively simple, but after a long period of development, market segmentation and rich design, the "second" became more and more independent.

Miu Miu is a classic brand that successfully manages to forget the identity of a second person.

The most famous example is the non Prada Miu Miu, whose success has almost completely forgotten its "second" status.

Miu Miu was born in 1992 and was hosted by Muiccia, the third generation of Prada. It represents the lovely side of the fashion fashion and is welcomed by young consumers.

In the spring and summer of 2011, in the spring and summer works, he also boldly took the sword to take a forward stance. He once again performed a magic style of "Alice in Wonderland", exaggerated and dreamy colors, bold and boundless lines, and bold and unconstrained lines, which were installed on the jacket of stiletto heel and stereo outline, which reminded people of McQueen traveling west.

The most important point is that it is very independent and has no obvious connection with the design of its main brand Prada in the same quarter.

It can be said that this has gradually become a distinct feature of the development of the sub line brand.

For example, the Y-3 in men's wear field, first seen in 2002, is the "crystallizer" of Japanese national treasure designer Yamamoto Teruji and sports brand Adidas. Strictly speaking, it should be a new brand of cross-border cooperation. However, in many cases, the fashion industry regards it as a sub line brand of Yohji Yamamoto, and its style caters to Yamamoto Teruji's elegant and unruly style.

In recent years, with the decline of the main line, Y-3 has been more and more brave.

In the new season's work, it still attracts topics, creating a "Fandy" fashion sense with color and special tailoring. The umbilical design and knickers are greatly popularized and complicated.

Accessories

To sweep the simple atmosphere of minimalism.