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Chinese Clothing Moves From "Made In China" To "International Quality"

2012/3/20 21:19:00 13

International Dream Of National Brand

 

Shenzhen Garment Industry Association

The theme of Shenzhen's chain operation and retail business association is held in Shenzhen.

Made in China

World quality "2012 China garment quality development (Shenzhen) dialogue forum has attracted the attention of the outside world.

A world-renowned fabric supplier bluntly: Chinese clothing is facing "qualitative change", "made in China" is heading for "

World quality

"


It is reported that this forum has analyzed and summarized the development process and experience of China's garment industry, and discussed the future development prospects of the industry and how to create the world quality of Chinese clothing.


"From the beginning of Comrade Xiaoping's southern tour in 1992, China's garment enterprises have grown up rapidly, and a large number of national brands have achieved a leap in the quality of China's manufacturing and docking in the world through integration and innovation."

In the opening speech, Shen Yongfang, President of Shenzhen clothing association, gave 20 years of achievements in the development of China's garment industry.


Barbaric growth has made Chinese garment enterprises quickly accumulate ideas, technology and capital, and turn them into their own competitiveness. Finally, China's garment industry has come to a qualitative change.

In the first half of the forum, the experts pointed out: "in the past 20 years, China's garment industry has shifted from OEM to ODM, and now to OBM mode, which is changing the competitiveness of China's garment industry. China's garment industry is no longer just a" wage earner ".


In the second half of the forum with the theme of "world quality China breakthrough", the construction of quality assurance system has become the focus of discussion.


"Brand internationalization first is the contest of quality. In the past," made in China "became synonymous with cheap and Shanzhai. Now," made in China "is becoming a synonym for the quality of the world.

At the end of the forum, the Shenzhen chain store and retail business association made the conclusion.


As a special link of this forum, the signing ceremony of the strategic cooperation between KALTENDIN, China's first class menswear brand and the top British suit fabric supplier (Dormeuil) is particularly interesting.


For the marriage between Karl Denton and many US, the Shenzhen Clothing Association experts said: "the value of the brand is fundamentally reflected in design, workmanship, fabric and so on. Karl Denton is holding hands with many Americans, providing a solid support for its brand value.

At the same time, it also provides a reference for the internationalization of the entire garment industry.

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