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2012 Shanghai NOVOMANIA: A Cross-Border Trend Convergence

2012/3/8 10:03:00 14

Shanghai International Brand Fashion Show Shanghai Trend Brand

The third NOVOMANIA Shanghai international brand clothing exhibition, with the theme of "boundless tide", was solemnly opened on March 7, 2012 at the Shanghai Expo exhibition hall. The exhibition has attracted more than 100 international trend brands and top retail developers, bringing together a cross border trend, displaying the most avant-garde style of creation, creating cross industry cooperation, making fashion fully express, making joy and Commerce intersect, creating an unprecedented trend for China's post-80s and post-90s young consumer groups.

Elite gathering unprecedented


The NOVOMANIA was selected for the first time in Asia's largest non pillar exhibition hall, Expo 2010 Shanghai exhibition hall. In the space of 25000 square meters, the exhibition hall was divided into 6 different exhibition areas: cowboy craze, fashion trend, street movement, footwear accessories, modern clothing, and commercial real estate and Research Center exhibition area. These regions show the latest fashion trend of global fashion, bringing together all kinds of excellent brands and China's commercial real estate projects in the next five years.


The five trend shows more than 100 selected brands from Europe, the United States and Asia. The number of visitors is expected to break through previous records and exceed 20000 trips, including more than 16000 retail buyers, distributors and agents from mainland China, Japan, Korea, Thailand, Philippines, Singapore, Hongkong and Taiwan, and more than 3500 representatives from department stores, chain stores, shopping malls and brand stores from above and over 500 from Asia and Europe, as well as many fashion trend leaders and buyers in many industries.



NOVOMANIA 2012 opened a curtain in the dragon and auspicious performance.

Yesterday, NOVOMANIA 2012 opened a curtain at the dragon and auspicious performance. In the next three days, apart from the display of the top brands, creative interactive activities, the delicious food Square and the MINT release of hot bars have enabled the tide makers and business elites not only to see the latest trend, but also to create unlimited creative space.

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