China Unicom'S Own Brand Exhibits Are Favored By Overseas Buyers.
The appreciation of the renminbi, the increase in labor costs and the rising cost of raw materials have allowed many to participate in the twenty-second session.
East China Fair
The enterprises think deeply about how to compete for the bigger market share on the basis of sticking to the traditional OEM OEM. Compared with the previous exhibitions, more and more enterprises begin to attach importance to the construction of their own brands, and many enterprises independently design and develop products that are also favored by overseas buyers.
A few bowls, pallets, cups and other utensils are displayed before the exhibition hall of a home import and export company in Ningbo.
Sales staff said, this is the company's main new product this year, these kitchen products are made of bamboo powder, abandoned and buried in the soil.
Although the price of the new product is about 10% higher than that of the general product, this product is still attracting the attention of many foreign businessmen.
The exhibitors of Ningbo have played a distinctive slogan of "intelligent manufacturing in Ningbo". Exhibitors have overcome the negative effects brought by the economic downturn in Europe and America by speeding up the development of new products, promoting the pformation and upgrading of products, and creating their own brands.
Shanghai Textile Holding Group
In recent years, the scale of foreign trade has developed rapidly.
In order to achieve large-scale export, and more international competitiveness, the group from the past focus on OEM to ODM pformation, research and development of new fibers, new fabrics, and various new clothing as a carrier, to play the advantages of the group industry chain, and achieved good results.
The group is deeply aware of the key to developing independent brand product design.
Take Shanghai Textile Group new textile as an example, the design center of the company has more than 20 people, of whom 10 are designers, plus the sample proofing center matched with them. The designers develop targeted products according to the characteristics of different markets in Europe, America and Japan.
It is reported that the current foreign trade situation is indeed grim. From the international perspective, the debt crisis in Europe and the United States continues to deepen, and the traditional market of foreign trade has been greatly affected.
The business environment of small and medium-sized foreign trade enterprises may further tighten.
Under such circumstances, many enterprises are deeply aware that the survival space of low-end products is getting smaller and smaller.
Independent brand
Route enterprises can get better survival and development space.
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