The Strength Of The Integration Ability Of The Garment Industry Is The Gene Of Making Money.

For many small micro

At the end of 2011, at the end of the year, the chairman of a small and medium-sized fabric enterprise had 2/3's time to call the debts between the upper and lower reaches, and the tone was gentle and sometimes high.

After a marathon phone call, the boss threw a question to reporters: "do you know what kind of company is the most profitable?" when he said this, he looked like a journalist and asked himself.

Then he told the story of a customer to a reporter: a pair of professional backgrounds without clothing colleges, but in the clothing wholesale market in Guangzhou for many years, the sisters in the middle of 2011, from only open mouth wholesale, started the process of making clothing brand.

In this enterprise without designers, no print masters, no brand planning, and no self processing workshop, the company's lineup with two bosses and several stalls selling Xiaomei was completed. In 2011, the achievement was: 200 thousand pieces of clothing were produced in their wholesale stalls.

Compared with large and medium-sized enterprises that start tens of millions, their performance is nothing more than a small play.

But they only take 5 days from picking, proofing, production packaging.

Its new product development cycle is much better than the ZARA praised by the industry.

"It takes only 5 days to develop a new product, that is, they make money.

Lei Jun, an angel investor, gave advice on helping entrepreneurs when they started their business: focus, extreme, fast and user reputation.

In his view, the most important thing in these four points is to concentrate. Only by concentrating, can the company have the energy to achieve the ultimate goal, and the reaction speed will speed up, which will exceed the expectations of users and form a strong word of mouth effect.

For many enterprises, the former is proud of its capacity and scale. With the rapid rise of various costs, especially the cost of human resources, powerful enterprises begin to plan the upstream and downstream extension, ensure the development of the main industry by controlling more resources, while the other part of the enterprises evolve towards the "light company". The control of the industrial capital of the whole industry chain is weakened, and the control of information and management is stronger and stronger.

Although the two sisters may not be able to describe their business in economic terms, they are the first line practitioners of the "company's small business and big customers".

At present, many small and micro light companies rely on the integration of the industrial chain to do what they are best at, thus achieving profitability and rapid development in a relatively short time.

As the saying goes, heroes do not ask their origins. For small companies, the strength of integration is the key gene for making money and eventually becoming a giant.