Haier Triggering The Dispute Of "Painting" Right In The Textile And Garment Industry

Apart from commercial purposes, it has gained commercial value. Sometimes the market logic is so strange, but you have to give in.

On the day of the 16th anniversary anniversary of Haier's founding in 2001, CEO Zhang Ruimin rewarded 8 groups at the grass-roots level. ordinary The reason why they won the award is that the cartoon is wonderful.

One day after 10 years, when the painting and words of Haier employees were printed and printed with ink incense, a thing that started because of pure fun had a sense of fruition. On the title page of the book, this is the spontaneous rise of Haier employees and the use of comics to express employees' understanding of Haier. Idea A mass enterprise culture construction activity. This employee's participation in the innovation of corporate culture has been written as a successful example by Kobe University in Japan.

Similarly, traditional industries, is it not the advantage of textile and garment enterprises? imitate It is easy and difficult to get up, so we launched this comic book collection tour with curiosity.

Although our invitation is not harsh, it is an unprecedented novelty. Surprisingly, both big and small businesses have basically responded positively. It may be time to choose the right time, and at the beginning of the new year, it will be a little more fun to share with others. It may also be a more humorous way to talk about the whole year's management.

Surprisingly, this is not the whole reason. Many enterprises cooperate with the collection so smoothly that it is because they have actually conducted similar comic solicitation in enterprises, but they recommend the excellent works to a larger platform.

When we ask enterprises in turn, does "managing cartoons" have a more profound meaning, but they do not receive "big words" just a few words. Perhaps they are also like Haier, unknowingly begin to make the future in plain action.

Meaning has to be commented by reporters. Cartoons or illustrations, the power in modern life comes from art and commerce. How to manage "cartoon" into "commercial illustration" needs careful planning.

Business illustration is a cultural industry different from general merchandise. In the economics of creative industries, Caves, an American economist, puts forward the vertical and horizontal differences of cultural products: "cultural products are different in their characteristics, tone and style, which are independent of buyers' assessment of product quality. In economic terms, they have horizontal differences. When products with horizontal distinctions are sold at the same price, people have different preferences. "

In foreign big fashion enterprises, not only consumer goods themselves are used to create comics, even the personal image of the main designer will become the object of comic entertainment. Of course, the highest level is the output of comic form of the core concept of the enterprise.

At present, most textile and garment enterprises are "immersed in painting". There are many functions of managing cartoons to exchange language among enterprises, such as operation rules, safety production, staff standards and other concepts and values. The external output carriers are concentrated in the relatively low level of communication, such as corporate official websites, enterprise newspapers and periodicals.

There is no systematic assessment of the impact of the outside world on comic caricature, but it is always right to do it first. Without commercial purpose to win commercial value, Haier spent 10 years, will we be shorter?

In the face of these wonderful paintings, we cannot bear to talk about unnecessary words.