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Transformation Of Domestic Sales, Network Sales As A Breakthrough For Marketing

2011/12/26 10:19:00 20

Transformation Of Domestic Sales Network Marketing Breakthrough

From foreign trade to cooperation with the national agents for domestic sales, in the first half of this year, we rely on more than 10 online stores such as Taobao mall.

Internet sales

This is the sales track of our county orient warship clothing company, as well as the track of many garment enterprises in our county.

As we all know, the clothing produced by our county has always been mainly exported, but because of the OEM processing,

Product bargaining

Weak capacity, many enterprises are small profits management, especially after the subprime crisis, foreign markets are sluggish, domestic labor, raw materials and other costs continue to rise, the survival pressure of garment enterprises is increasing.

To this end, the pformation from export to domestic sales has become the only way for many garment enterprises.

At present, it is facing the domestic online shopping.

consumption

The clothing enterprises in our county seize the opportunity to test the water network sales, set up a clothing monopoly store on the Internet, sell their own clothing products, and become a breakthrough in opening the domestic market.

Clothing companies online shop

Enter the domestic market

Zhejiang langshar Wei Di Garment Co., Ltd. is a famous clothing manufacturer in our county. Last year, the company exported its own export volume to US $18 million 510 thousand, and several of its brands entered the European and American markets.

In April of this year, "Langsha", which was mainly exported, invested 4 million yuan and opened a "Ranshall clothing franchise store" on Taobao mall.

The same is the production enterprise, similarly sells its brand on-line, "the eastern ship" carefully selected more than 10 net shops to cooperate, sells its "U. U. FOX" leisure men's clothing.

"Sales of online stores are good," said Zhang Libiao, general manager of Dongfang warship clothing. Since this year, the net sales have accounted for about 50% of the total domestic sales, and the trend has gradually increased.

This reporter has learned that many clothing enterprises in our county have quietly tried the "online store" operation since this year.

In this regard, the industry believes that the less open shop investment, low risk, is our county clothing enterprises to expand the domestic market, a "springboard".

Low investment and low risk

Profits are relatively high.

The export of OEM, many enterprises are small profits, or even no profit.

Under this pressure, our county garment enterprises create their own brand and expand the domestic market.

However, it is not easy for garment enterprises to open up the domestic market. How can the clothing enterprises in our county start to survive in the old clothing enterprises at the beginning? The online shopping mall has many advantages such as small investment, fast sales, low stock and so on, and it can also expand the brand influence. It has become one of the domestic selling modes favored by the clothing enterprises in our county.

"The same product, net sales, net profit is 10% higher than physical sales," which is revealed by a man's clothing manufacturer in our county.

The operator said that even if faced with the sale of entities such as agents and wholesalers, enterprises need a lot of operating costs, such as personnel management and exhibition layout, while online stores only need to invest in selling software or shop stalls. These costs are greatly reduced compared with the former, which are all direct profits of enterprises.

At the same time, there are also clothing business operators, clothing enterprises to expand the domestic market, relying solely on online shops or far from enough, really want to start their own brand clothing enterprises, but also need to increase the publicity and maintenance of the brand, to enhance brand awareness.