Men'S Body Underwear &Nbsp; Raise Men'S Love For Beauty.

A famous British department store retailer Marsha group recently launched a "beauty" for men.

More and more American men spend large sums of money on various adjustment models in order to tighten their belts.

Mike, President of Freshpair, a famous underwear network sales company, predicted that "men's underwear will become the next sales miracle."

He said that Equmen and Sculptees brand's "compression underwear" created a precedent for men's body sculpting underwear, and the sales speed was amazing.

18 months ago, Freshpair, a lingerie online retailer, began selling Equmen's "compressed T-shirt" and soon sold out.

Clayman believes that the first generation of men's underwear is a revolutionary product of the men's underwear industry. Now it has become the mainstream of the market. The new generation of "Body underwear" that makes men's buttocks upturned and highlights the male front features is like the bra of women's underwear. Once it was launched, it attracted the attention of the media.

The Australian underwear brand Equmen became the best selling underwear in only a year after setting up a special counter at the boutique department store in Sax Fifth Avenue, New York. Its huge success has aroused the interest of other high-end department stores and online retailers in men's functional underwear.

Eric Jenkins, deputy director of the fashion department at the boutique department, said that the popularity of men's body underwear is comparable to that of Hugo Boss and other well-known men's clothing brands, and that Equmen products are expensive. A vest sells for $89 and a T-shirt starts at $109, while other similar brands have a minimum price of $55.

Men's underwear can also create a sales boom in the case of small brand name and high selling price.

In the past 10 years, there has been a craze for men's love for beauty in the world.

In Britain, the total sales of men's skin care products, men's hair removal cream, men's nail tools and other products reached 840 million pounds last year alone (about 55 billion 900 million yuan).

Men's underwear sales are also growing faster than women.

Last year, sales of men's underwear increased by 21% in the British Searl & Co. store department store, while that of women's underwear increased by only 10%.

Last year, sales of men's underwear in the United States also amounted to US $4 billion 900 million (about 33 billion 400 million yuan).

World clothing shoes and hats tips:

Men's underwear underwear is a close fitting garment. When buying it, it must buy better quality. It is better to choose some good brand underwear, because the underwear with good brand will be more exquisite in the production process, the fabric selection will be more stringent, and the skin is more suitable, the size is also accurate, and the wearing time will be longer.

Comfort is always the first consideration when buying. Although it is impossible to try on men's underwear in shopping malls, they can also choose the right ones.