Footwear Industry Group Hengda Shares Held The 27Th Anniversary Celebration

In the autumn of October, Hengda shares its 27 year old birthday. In October 28, 2011, Hengda held the 27th anniversary celebration on the theme of "promoting traditional Chinese culture and building harmonious labor relations".

Leaders and guests from all walks of life come to attend the celebration conference. The auditorium of the more than 3000 people was filled with joy of the festival. Leaders from all walks of life, members of the community and the family of Hengda witnessed and shared the achievements of the company in 27 years.

In October 28th, it was a historic day in the development of Hengda stock. 27 years ago, a sewing machine, more than a dozen employees, hunt started. After 27 years of development, Hengda has become a unit of the vice chairman of the China Leather Association and one of China's largest footwear industry groups.

In the past 27 years, Hengda shares has been adhering to the mission of "creating and meeting the needs of consumers", strive to develop, innovate and enhance brand influence, and has made remarkable achievements in brand building, technological innovation, and channel construction. It has realized the spanformation from product marketing to brand management to capital operation, and has embarked on a scientific development road for consumers to create "quality products to quality brands to high-quality lifestyles". Over the years, he has won the honor of "China well-known trademark", "state recognized enterprise technology center", "national export goods exemption enterprise", "Chinese leather lead shoe king", "national model labor relations harmonious enterprise" and so on.

Nowadays, the world is in the period of great development, great change and great adjustment. Culture plays a more prominent role in the comprehensive national strength competition. The communiqu of the six plenary session of the Seventeenth CPC, which was announced recently, stressed that "the Communist Party of China is a faithful inheritor and promoter of the fine traditional Chinese culture, and an active initiator and developer of China's advanced culture". The conference emphasized the unity of inheriting traditional culture and developing modern culture, and laid the foundation for promoting cultural identification.

Similarly, the sustained and steady development of enterprises is inseparable from the support of culture. Hengda culture integrates traditional Chinese culture, western culture, modern Chinese culture and enterprise culture, and establishes a "home culture" that integrates employees' homes, enterprises' homes and social states. In early 2011, Wang Jiwan, chairman of Hengda shares, introduced traditional culture learning to the company and put forward the "six one" project. The company focused on the guiding spirit of the CPC Central Committee in building a harmonious society, and the CPC Central Committee's decision on deepening the cultural system reform and promoting the great development and prosperity of the socialist culture, actively carried forward the Chinese traditional culture, and held the "happy life harmony enterprise traditional Chinese culture lecture hall".

When it comes to Hengda's "family culture", Wang Jiwan, chairman of Hengda shares, said with deep feeling: we should "improve the safeguard mechanism for treatment, take employees as masters of the family, improve the mechanism of democratic participation, regard employees as the masters, strengthen training and learning mechanism, help employees as capable people, carry forward the traditional culture of China and build up employees as sages."

27, the wind and rain baptism, Hengda shares thick accumulate. On the basis of continuous innovation and vigorous development of traditional culture and healthy development, Hengda shares a new platform for enterprise development to achieve leaping development of enterprises.