China's Apparel E-Commerce Is Developing Rapidly.

With the continuous progress of information technology and the popularity of Internet across the country, e-commerce has made great progress in China with its unique advantages over time and space, low cost and wide dissemination. clothing E-commerce is one of the backbone of e-commerce. With the rapid development of online shopping and e-commerce, clothing e-commerce has gradually exploded. It has not only become a new favorite of urban white-collar workers, but also a hot spot for businessmen to invest in. In the current subdivision of e-commerce segments, clothing e-commerce is becoming more and more popular.

In recent years, China's clothing electronic commerce has shown a rapid development trend. According to CNNIC statistics, as of 2010, the number of Internet users in China reached 457 million, accounting for 34.3% of the total population. The popularity and deepening of Internet applications have greatly promoted the development of e-commerce, especially online retailing. It is estimated that the scale of e-commerce in China will reach 850 billion yuan in 2011. Clothing has become the most popular commodity on the Internet. The market size of clothing e-commerce is also beyond the number of digital / electrical products, becoming the largest commodity category on the Internet. In 2009, the scale of clothing e-commerce in China was about 64 billion. In 2010, the market size of clothing online shopping in China amounted to 155 billion yuan, accounting for 32% of the total online shopping scale. It is estimated that the size of clothing online shopping in 2011 will reach 300 billion yuan, and the prospect of clothing e-commerce can be expected.

Shang Pu consulting electronics industry analyst pointed out that China's clothing Electronic Commerce The prospect is expected: first, in recent years, the Ministry of Commerce has issued a policy document to promote the healthy development of e-commerce. The recognition of e-commerce and enterprises is gradually improving. This provides a good environment for the development of e-commerce in China. Two, with the development of information technology and the popularity of the Internet, the number of Internet businesses is increasing year by year, and the volume of e-commerce transactions has also increased rapidly. In 2010, the volume of e-commerce transactions in China exceeded 4 trillion yuan, which provided a strong driving force for the development of clothing e-commerce. Three, with the growing maturity of e-commerce market, netizens' trust in the safety of third party payment has also been further improved, and the amount of transactions paid by netizens by third party payment has increased significantly, providing a good development space for clothing e-commerce.

There are three main trends in the development of the clothing e-commerce market in the future. First, the C2C mode has the advantages of economic convenience, but in order to establish its own brand, the enterprise will invest in establishing its own e-commerce website. The clothing e-commerce will gradually change from the C2C mode to the B2C mode. Two, with the continuous development of science and technology, the combination of computer multimedia technology and clothing technology will be more closely related. For example, 3D animation technology can more effectively demonstrate the design concept of clothing, the online fitting system will become a trend; three, the existence of mobile e-commerce is huge. market The explosive force, the advent of the 3G era, and the trial of water by wireless and traditional e-commerce enterprises will reach 11 billion yuan in 2012. For apparel e-commerce enterprises, it is necessary to customize related services for mobile users as soon as possible.

The 2010-2013 year China e-commerce industry development and investment profit forecast report released by Shang Pu has revealed that in the next few years, apparel e-commerce will show a high speed development trend. At present, with the increasingly fierce market competition, garment e-commerce will develop towards fine and precise management. In the future, garment e-commerce will have a rapid development trend for customization and specific market segments.