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Another Spring Of Luxury: March Into The Two Or Three Line City

2011/8/15 22:55:00 41

In the last 20 cities of the national luxury goods, the second line cities like Kunming accounted for a lot.

According to the World Luxury Association's 2010-2011 year survey report on luxury goods consumption in China, the top three of China's luxury consumption ability are Hangzhou, Wenzhou and Qingdao.

In 2010, luxury brands came out of the "northward Canton" and began to enter the inland two or three line cities.

Luxury goods begin to move into two or three tier cities

More than 100 top international brands are accelerating all parts of China.

Luxury goods

The layout of the market, the total number of franchised stores has reached thousands, apart from big cities such as Beijing, Shanghai, Guangzhou and so on.

Bamboo shoots after a spring rain

Emerge like this.

French luxury brand Louis Vuitton has opened 27 stores in 22 cities in China, including Changsha, Xi'an, Qingdao, Xiamen, Wuxi, Wenzhou and other two or three cities, while Ningbo and Hangzhou have gathered almost all of the international luxury brands.

Roger Farah, President of the US luxury luxury brand Lauren, recently said at a luxury forum that consumer demand in many two or three line cities is being released, and new markets must be opened up in addition to increasing investment in the first tier cities.

It is clear that luxury goods will usher in another spring, that is, advance into the two or three tier cities.

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The following reporters will use two two or three line cities to describe luxury goods in their cities.

vigorous

Development.

70% of the world's luxury brands are available in Wenzhou.

A prefecture level city, a city that is insignificant in China's economic map, has over 70% of the world's luxury brands. Wenzhou.

Wenzhou's LV store is "the most profitable in the world"; the GUCCI store, which just settled in Wenzhou last year, has completed the sales task assigned by the headquarters in less than half a year; the largest city of OMEGA watches sold in the world is in Wenzhou; VERTU mobile phone is the lowest, 40 thousand yuan a, the most expensive 300 thousand yuan, Wenzhou's daily sales volume is the same as Beijing and Shanghai; there are 10000 Mercedes Benz cars in Wenzhou area, more than 17000 BMW cars, and all kinds of luxury cars are close to the national 5%.

In Wenzhou, the more top-grade, the more market, the more expensive, the more market!

Take the most representative luxury brand LV as an example.

The LV brand store of Wenzhou overseas Chinese International Plaza, which opened in 2006, can achieve annual sales of nearly 300 billion square meters and become one of the most profitable LV stores in the world.

More Hangzhou media reported that nearly 2/3 of the turnover of LV stores in Hangzhou came from the contributions of Wenzhou people.

The sale of famous cars in Wenzhou is also far ahead of some big cities in China.

Almost all the top world famous cars in Wenzhou can be reported, including Mercedes Benz more than 10000, BMW more than 17000, and all kinds of luxury cars nearly 5% of the country's total.

Other luxury goods consumption is also fierce.

The VERTU mobile phone located in times square has a low price of 40 thousand yuan, a high price of more than 300 thousand yuan, and the average daily sales volume goes straight to Beijing and Shanghai.

OMEGA Wenzhou, once one of the biggest selling cities in the country, is still strong today, and customers do not blink when they buy more expensive lists such as Cartire and earl.

Luxury 20 Kunming ranked 12

Kunming ranked twelfth in the list of the top 20 cities in terms of luxury goods, ranking second in western cities after Chengdu.

Last year's sales reached 2 billion yuan alone.

If you add other high-end department stores and personal luxury goods purchased from abroad, the consumption power can be imagined.

5 years ago, when the international brand LV gorgeous advertisement first appeared in the Golden Gate Center, who would have thought that 5 years later, the world's top luxury brand has put second stores and the biggest flagship store in Southwest China.

take root

This is the two or three line city in Kunming.

In addition to LV, the world's top luxury brand has opened second stores outside Kunming. It is known as "the jewellery of the emperor, the jeweller's emperor", and the jewelry brand Cartire in Kunming's second stores are quietly opening in the golden gate time shop.

On the brand, Vuitton's unique international brands include Louis Vuitton, Tod "s, Cartier, Max Mara, Emporio Armani, Hogo Boss," and so on.

Besides Jinge, Jinying shopping plaza also has many luxury brands, such as Hermes, Gucci, Ferragamo and so on.

There are also some international first-line brands such as Shun Cheng shopping center international boutique area.

In addition, Kunming cosmetics and watches show outstanding performance, and are absolutely ahead of cities with similar ranking.

We have LM, LP, FRANK MULLER and other rare brands.

Although the overall strength is still lagging behind Nanjing and Guangzhou, Kunming is also one of the two or three strongest luxury goods cities.