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Four Platforms Decide Future Advertising And Marketing Structure.

2011/7/21 13:59:00 74

Four Platforms For Advertising Marketing

What is the current status of advertising marketing? Although micro-blog and SNS are very arrogant, the comprehensive portal and search performance are still very good. The flow of network video stations is increasing, and the future advertising and marketing structure is the four major platforms.

DCCI released the latest 2011 Internet data report in the first half of the year.

Micro release * micro-blog &SNS community pull

Website traffic

At present, the external traffic source of the website is that the search engine has a far more than 84.7% micro-blog &SNS community. From the perspective of the traffic growth rate, the gap between the two has narrowed to 57.2%-34.9%=22.3%; the most promising channel in the future is in the proportion, and the gap is further narrowed to 58.2%-44.7%=13.5%.

Micro-blog &SNS community has become a new driving force for website traffic growth.

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Where is the profit margin of future websites?

Website advertising revenue is currently the largest profit model, nearly 7 of the total.

website

Profit from this, but this state will not continue, the future e-commerce will account for 46.1% of the high proportion of the profit of the website, at the same time, the proportion of open platform and value-added business has increased significantly, reaching 24.3% and 26.5% respectively.

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25000000000 hours a day on the Internet.

Micro-blog has mentioned China in the first half of 2011.

Internet

The scale of users has reached 508 million, of which more than 20% of users are exposed to PC Internet or mobile phones for more than 8 hours a day, and on average, each netizen spends about 5 hours online per day, that is to say, Chinese Internet users spend 2 billion 500 million hours per day on the Internet! {page_break}

DCCI DCCI DATA CENTER OF CHINA INTERNET (referred to as DCCI), China's Internet Monitoring Research Authority, data platform, independent third party, interactive marketing measurement, analysis and optimization of service providers.

Based on Panel software, code embedding, massive data mining, semantic information processing and other leading technologies, real-time monitoring and dynamic measurement of websites, users, advertisements and brands are carried out.

On the basis of measurement data, with unified system approach, unified index definition, unified data structure, combined with a variety of offline online research methods, it provides comprehensive and in-depth data measurement, analysis, decision-making optimization and efficiency improvement services for enterprise Internet and interactive marketing decisions.