Look At The Way Of Selling Electricity From Shoes Enterprises, &Nbsp, And Defuse The Minds Of Middle-Aged And Old Generations.

July 15th hearing is for Chinese shoe companies in 2011. innovate Upgrading is undoubtedly a one-way street for enterprise development and advancement. Among them, e-commerce is the first choice for shoe companies. However, the way of selling electricity can not be valued by "acute" enterprises, because whether it is B2C or B2B E-commerce The platform will not achieve instant results. The main characteristics of these two ways are gradual. For example, the relationship between people is so strange that they need to be recognized, and only after cognition can they become friends.

　 Join the novice and seize the opportunity Shoe enterprises Why is yes?

In our life there is such a hidden rule that new things can only be tried by new and new human beings. Like the first person who eats tomatoes, after many years of baptism of rice, oil, salt, vinegar, and tea, the rich old elders will not step out of this step, because they know that if they go wrong, they will probably not even have the chance to go back.

In fact, the shoe industry in China also has such rules. In terms of actual capabilities, the new recruits are almost equal to those who have been trying to borrow traditional manufacturers in the face of the traditional enterprises that have been deeply ploughing for many years. They understand that if they get in a bit late and wait for some powerful traditional enterprises to enter, they will probably be killed. Unfortunately, in traditional enterprises, few people who really understand the Internet can bring their own advantages into practice and shine brilliance on the Internet.

It is not that the traditional shoe enterprises can not see the advantages of Internet marketing, but they interpret it more clearly than anyone. However, the boss of a traditional enterprise often uses his past experience or even aesthetic judgment to make a complete "throw away the shopkeeper", because "there is not enough confidence in his travel rules." Another core issue is that it is hard for them to give up some of their shares to people who are new to the market and have yet to contribute to the business. Traditional enterprises will inevitably have limitations in the field of e-commerce, and need a gradual process. Nowadays, the pace of traditional enterprises entering the Internet has slowed down a little.

The reason why we should mobilize the whole body is another main reason why the traditional shoe enterprises can not test the water and electricity sales. The construction of the traditional shoe enterprises is just like Pyramid. Every foundation stone is closely linked. Otherwise, it is impossible for the large enterprises to stand firm. However, it is very difficult for such a traditional enterprise to take part of the cornerstone to build a new fulcrum. In order to get out of this step in time, we must be prepared for Jackie Chan's success.

Water to the canal is not the essence of e-commerce.

The latest statistics report on China's Internet Development released by CNNIC shows that as of December 2010, the proportion of Internet access to SMEs reached 92.7% in China's small and medium-sized enterprises. The proportion of online shops in independent enterprises or e-commerce platforms reached 43% among SMEs. Twenty-seventh

However, although many enterprises have their own websites, many enterprises' websites are just a display because of their lack of understanding of e-commerce. In this way, the essence of e-business is clearly displayed. Just as shopping malls do business, first of all, e-commerce must maintain the website information well. Though it can not give people a good feeling at the beginning, it must make people feel the existence of this website. Most shoe companies are on the road to developing e-commerce. The pace is too small. The main reason is that most shoe companies have rich experience in several years or even more than ten years in the physical sales mode. For the grasp of the traditional physical sales market, the control of marketing channels, the experience of terminal sales, etc., they are thoroughly familiar with the chest and strategizing. They can accurately grasp the dynamics of the entity market, make accurate judgments and formulate effective sales strategy and guidelines. Even if faced with more difficulties and emergencies, they will be able to tide over difficulties through their own rich experience. Coupled with their strong sales personnel, they are more likely to expand their sales channels and expand their sales in the physical market. {page_break}

That is to say, it is not that online marketing can not achieve the goal of gathering fish in the next net, but the boatman of fishing does not prepare a good fishing net until the opportunity comes. It can be seen that the importance of attitude towards network marketing is the biggest test for all enterprises.

The author's experience is that letting loose and binding a big competition must have become the most sensible "impulse" in the shoe industry today, and this impulse is very worthwhile for some Chinese and old shoe enterprises, because this is not only a chance for trees to bloom and another spring festival, but also a chance for Chen Xue to exchange new fluids. Only in this way can we really get rid of this old road.