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Knowledge And Art Of Quotations

2011/6/17 16:02:00 39

Art Of Quotations

  

offer

Too high, easy to scare away customers, or offer too low.

Customer

At first glance, you know that you are not a household member and dare not venture to do business with you.


Under the condition of CIF price export, the cargo cargo connection problem can be better solved, which makes exporters more flexible and flexible.

In general, as long as the exporter guarantees that the goods delivered are in conformity with the contract stipulations, the importer must pay the bill as long as the documents are complete and correct.

After the goods pass the ship's side, the importer may not refuse payment for the goods even if the goods are damaged or destroyed when the importer pays the goods.

That is to say, the export contract concluded at CIF price is a specific type of contract for sales of documents.


A smart exporter should not only be able to grasp the quality and quantity of the goods he sells, but also grasp every link in the process of the goods being delivered to the destination and the collection of the goods.

As for the loading, pportation and risk control of goods, we should try to gain certain control power so that the profits of trade can be guaranteed.


Some large multinational companies require Chinese exporters to bargain at FOB price in order to get preferential terms in pportation and insurance, that is, they guarantee themselves.

control

Right.

Again, most of the goods exported to Japan are FOB, and even if exporters offer very favorable terms, it is difficult to change the price terms.

So whether to cater for the needs of buyers or stick to their principles, it is very necessary for exporters to consider more when quoted.


Now that export profits are generally not very high, it is more important than ever to calculate carefully every aspect of the trade process.

Some export enterprises in China have good export profits. Their practice is to quote the FOB price before making the quoted price, so that customers can compare the prices of their products, ask CIF price again, and insist on arranging pportation and insurance in the domestic market.

They say very frankly that doing so can not only give buyers more choices, but also earn a little difference in the premium.


Other elements of the contract


Other elements of the contract include payment, delivery, shipping terms, insurance terms, etc.

The price is only one of the factors that affect the paction. If we can negotiate with other elements and customers, the price flexibility will be greater.

For example, for India, Pakistan or other countries or regions, sometimes you give him 30 days or 60 days long term payment of the letter of credit, perhaps he has great attraction.


At the same time, the quotation can be adjusted according to the geographical characteristics of the export, the strength and character of the buyer, and the characteristics of the commodity.

Some customers are very concerned about the price. Orders will be given to the cheapest sellers. When quoted, they will quote you the lowest price you can offer.

Some customers are accustomed to bargaining, the price you quote, if he does not cut down a little down, it is not too willing, then, the first offer can be reserved for the extent he wanted to cut off.


If a product is in a downturn for some time, you may be able to quote your lowest price directly in order to grab the order.

For costumes such as seasonal goods, you promise fast and punctual delivery time to your customers, which will undoubtedly let customers drop your quotations.


You can adjust your offer strategy according to the sales, the peak season or the order size.

Ms. Meng, an import and export company in Shaanxi Province, is engaged in the export of glass products. The products and specifications of their export products are various, so they have a relatively uniform price for different country and regional markets. They are better at responding to foreign queries, but they also make some adjustments according to different seasons.

In the face of relatively scattered orders, their quotations are often flexibly controlled on the basis of guaranteeing the company's profits.


Win with comprehensive strength


If you have confidence in your overall strength, you will not have to indulge in low prices to please customers.

Mr. Tsang said: quotes should be as professional as possible, try to raise some professional questions before the quotation or offer, showing that they are familiar with and familiar with the product or industry.

Therefore, on the one hand, we should consider the reputation of customers, and on the other hand, we must have confidence in our products and quality.

When dealing with new customers, it is very important for customers to understand their situation, such as asking them to go to see the factory and let them know their operation procedures, so that customers must be more careful when ordering.


At the same time, from your quotation, foreign businessmen who are very familiar with and familiar with the industry can be aware of whether you are also an old hand in the industry and judge your credibility.

Mr. Sun said that if the market price is around ten thousand yuan per square meter, you give the customer 15 thousand yuan per square meter, which shows that you are a real layman or novice. Foreign businessmen are definitely not interested in similar quotations.

So you can see if you are an expert.


Finally, we must try to let him know about your company's strength and business mode before offering new customers.


Only when you and your company have full confidence can customers consider your terms of business, which many inexperienced exporters often neglect.

Mr. Sun believes that although many foreign companies are making inquiries around prices, good corporate image and word of mouth can help you attract and retain customers.

It can be said that a good corporate image is the golden signboard that attracts customers.


Choosing the right quotation channel


You can make quotation directly when you are online trading.

Alibaba's online quote function is only available to "integrity members".

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