CHIC Organizing Committee First Hit "Chao" Brand In The Second Half Of The Year.

How do you dress up today? What clothes do you wear to be the focus? It has become a compulsory course for young people nowadays.

In a nutshell, Trend It is those designers who are at the forefront of the fashion and creativity, who follow the trend and follow them. The trend of Japan and Korea has great influence on China. Now the domestic trend brands are relatively small.

On September 2011 27~29, the China Fashion Association will organize a fashion event called "CHIC-YOUNG BLOOD" (fashion brand exhibition "Beijing") in Beijing, which is jointly organized by the China International Trade Center and the China Textile Promotion Association of the International Trade Promotion Committee. The purpose is to help fashion trends to establish direct communication opportunities with terminal consumers. No doubt, such an opportunity will also let the trend of China. brand There is a chance to talk directly to consumers.

Promoting China's "trend culture"

As a new force in CHIC, CHIC-YOUNG BLOOD aims to promote and display the most dynamic and potential fashion brands in China, and promote the spread of "fashion culture" in China through a series of activities. In recent years, with the development of China's trend culture, more and more clothing Fashion brands began to focus their attention on fashionable young consumer groups, such as the brand remodeling plan launched by Lining in 2010, which is a typical case.

At present, China's pursuit of fashion personality is more than 500 million after 80 and 90. Their demand is closely related to the future of Chinese fashion brands. At the same time, the annual CHIC exhibition also intends to comply with the market demand of fashion trend brands, hoping to provide a brand new platform for local and foreign fashion brands to take different forms of activities and contents, and further help brands to promote in the younger generation of consumer groups.

According to the organizers, YOUNG BLOOD (YB) means YOUNG PEOPLE WITH NEW IDEAS, Chinese meaning can be understood as young blood. YB is a group of young people with common beliefs. At the same time, YB is also expressing the spirit and attitude of these young people: always keep a young heart, always hot blooded! Daring to be a real dreamer can make the best of the ideal. Know how to share, will live differently every day, every day should be wonderful and fresh. YB this group of people has always said to himself: I am me, I am free and brave to be myself.

Conform to the needs of market development

Nowadays, most of the young people in China's first tier cities will dress more in fashion, so many internationalized "tide cards" and its trend culture will spread slowly in China. Although the price is high, China has a large market under the influence of the trend culture. But China needs the brand with moderate price and fashionable culture. CHIC-YOUNG BLOOD is the young blood of CHIC, and the theme of 2011 is "NEW BORN". From the theme, we can see that YB is the new force of China's trend culture. The launch of YB fully complied with the needs of market development. The head of the China clothing association has given the above evaluation to the birth of CHIC-YOUNG BLOOD. In the view of the organizers, it is not only a fashion show, but also a big PARTY that actively participates in the fashion trend. It is an opportunity for fashion trend clothing brands to get close to the market consumer groups. Therefore, the nature of CHIC-YOUNG BLOOD can be summed up as a passionate and diverse fashion party.

September this year was the first appearance of CHIC-YOUNG BLOOD in China. As far as the exhibition is concerned, the exhibition area will be divided into four parts: Sports / street, cowboy force, tide party and city elves. For those who are fashionable and brand oriented, the threshold of participation in CHIC-YOUNG BLOOD is not high. The organizers said that no matter what size the brand has developed, or the popularity of the brand, as long as the brand culture and ideas are in line with the ideas and positioning advocated by YOUNG BLOOD, both domestic and international fashion brands will have the opportunity to participate. Companies participating in CHIC-YOUNG BLOOD do not have to pay such a high cost.

At the scene, participating brands do not need to use complex means to arrange the booth. The only thing we need to do is to highlight their brand personality and brand culture through creative display, and use interactive means to win the opportunity to interact with more fashion people, and harvest potential customers. Organizers repeatedly said: CHIC-YOUNG BLOOD scene is absolutely beyond everyone's imagination. The unity of material beauty and spiritual beauty is a new way of life for young people. At the same time, with the advent of small batch production and product individuation, the design is developing towards the direction of art.

The emergence of CHIC-YOUNG BLOOD is a stimulant.