All Guests Are 120 Designers.

T-shirt is an indispensable clothing item every summer. Under the premise that the T-shirt itself is more difficult to design, the design of personality, fashion, fun and tide is particularly important.

To catch up with the market, as early as the end of March, the 120 designers from different fields of art started to design T-shirts.

In early April, the first batch of VT (VANCL T-shirt, VT) was formally launched.

While other traditional brands are still busy discounting the rest of the winter clothing, fans are in the lead.

Compared with last year's 500 designs, the number of VT patterns has doubled 3 times this year, and 120 designers have launched the VT1500 total, and the price is still 29 yuan.

According to the briefing, the task of the 120 designers of this year is to make these ordinary VT full of personality and fashion and become extraordinary. VANCL adds a little literary and artistic style and little refreshing in these fashions, so that the tide and cultural concepts are in harmony.

Among the concept themes that T has launched, it includes the theme of "the world of Kwai Po", "killer rabbit" and "everyone's career survey", which is full of childish original animation themes. The cultural theme of "literary and art books" and "City Series" also has the theme of "Spaceman" and "endure series".

In the classification of concept topics, there are almost all the key words such as "sweet and lovely", "street", "retro", "Europe and America", "cartoon", "Chinese style", "Japanese" and so on.

The classification of T-shirts is made from different angles.

"I see you from the cat's eye.

You are looking at me. Your eyes are lost and sad.

"I like to ride on a man's Ferris wheel and look at you on the ground.

At first, I left you, and then slowly returned to you. "

"Ready to go is not just a gesture. I am fully prepared. How about you?"

"Wave your sleeves, do not take away a cloud, but stop a taxi."

"There are my first love, dreams, curse, treasure map and endless fleeting time."

These descriptions, which are sour or irrelevant or small and fresh, are regarded as design concepts under the product description, some from designer's hands, and more from VANCL's staff Xiao Li's wisdom and inspiration.

Each sentence is like a microflow. Everyone tries to convey the story in the abstract pattern to the user through a brief dozen words.

Among the 120 designers who work with van Kok Pin this year, there are well-known cartoonists Nie Jun, A Gui, Jian Yi, Zhang Xiao box, illustrator Ma Yu, Ma three, Gong Tianhua, designer Quark Zhao Yu, Christine Wu, artist chimney, Gao Gao, Huang Qian and Yang Hui, including photography, art editor, teachers and many other professions and fields, and even foreign designers from Japan and other places.

In order to let consumers more directly understand the relationship between patterns and designers, the VT page of the website has opened up a sub column for designers.