"Fabric Kingdom" Begins Scarf Journey

Spring Textile Expo On the first day of the opening ceremony, the scarcity market of China's textile city was officially opened.

After visiting the scarf Market, the industry experts exclaimed: China Light Textile City not only owns raw material market, grey fabric market and all kinds of fabric market, but now has the market of the terminal product scarf, and the largest textile trade platform in the country is getting bigger and bigger. More buyers are overjoyed: in the future, Keqiao can directly purchase scarves and run away from Yiwu and other places.

Scarves are coming.

In the second half of last year, the pace of "the two pioneering work" of China Textile City has been accelerating. On the basis of the original textile trade, we rely on the high quality brand influence of China Textile City to find a new breakthrough in market development.

After investigation, the idea of scarf driving market development is becoming clearer and clearer, and will soon be put into action. After the news spread, scarves enterprises in Ling'an, Tonglu, Jiaxing, Shengzhou, Xinchang, Yiwu and other places took the initiative to come to the market and sign up for the market. The first 300 shops were soon rented out.

Xinchang Bao Ross Dai clothing company is a company specializing in the production of silk and other high-end scarves, and its products are exported to the European and American markets. Mr. Zhang, director of the company, said that the opening of Ross Dai Jie's scarf Market is a new milestone in the development of enterprises. They are confident that they can expand the market through this platform.

　　 Purchaser Business favors plus

At the spring fair, a scarf hall was set up. The reporter saw at the scene that the merchants who came to purchase were in an endless stream. He Guohai from Zhangjiagang said that more and more clothing companies are selling scarves as clothing accessories, and the scarf Market in light textile city is more convenient for them to purchase.

China Textile City average daily Foreign businessman More than 3000 people, mostly from the Middle East, Japan and South Korea and Europe and the United States and other countries and regions. "The Middle East and other places are the largest export areas of scarves in China. In the past, they had been purchasing fabrics in Keqiao, and then went to Yiwu to buy Scarves. Now they have achieved one-stop shopping. The responsible person of the textile and urban construction management committee said that a lot of foreign businessmen showed great interest in scarf products recently.

Experts are offering advice.

In the scarf Market, there is a "silkworm baby" scarf shop from Yunnan. Yang Shixin told reporters that when he went to Lijiang in Yunnan 8 years ago, there were only two or three scarf shops in the area, and now it has formed an industry. He believes that China's Textile City integrates R & D, raw material procurement and logistics as a whole, and the market environment is better than Yunnan. The scarf Market will surely succeed. To this end, Yang Shixin combined with the trademark "silkworm baby" registered 3 years ago, opened the first brand store in the market of light city scarf, and plans to further strengthen its scarf brand.

Yang Jizhao, secretary-general of the China Textile Industry Association, said that scarves have changed from accessories to leading products in the increasingly sophisticated products, but they must avoid homogenization of products and ensure the supply of abundant products through careful cultivation.

"Scarf enterprises must take the road of brand and enhance the added value of scarves by brand operation." Yang Dayun, a famous marketing master in China, suggests that scarf enterprises should start with the direction of brand and marketing mode, and find a brand suitable for their own development to drive the development of domestic scarf Market.