How To Manage Men'S Jewelry Store
All along, wearing jewelry seems to be a woman's patent. Jewelry stores in large shopping malls occupy a large proportion of women's jewelry.
Men's jewelry is very small. The standard male jewelry seems to be "lovers' ring". It exaggerated the golden necklace and bracelet.
In short, it is not worth mentioning. With the development of fashion trends, jewelry has been playing a more and more important role in the success of building a man.
Moreover, this phenomenon shows that the male jewelry market is actually pregnant with a wider range of women when they look at women's jewelry.
Business opportunity
。
core business
1. main
Management
Special ornamental articles that can set off personality and temperament for men.
For example, rings, necklaces, tie clips, brooches, belts, arms hoops, suits, harnesses, wallet, buttons, bracelets, bracelets, anklets and so on.
In addition, counters, optional shelves can also be placed on men's products, such as suits, windbreaker, leather shoes, perfume and so on.
2, track the trend of male jewelry and try to figure out the consumption psychology of men in jewelry, and guide them at any time when choosing jewelry.
For example, men who do business prefer gold jewelry, such as rings inscribed on their own names, when they talk about business contracts, rings with names can be used as seals.
Management suggestion
1. it is best to locate in a street or a busy business district in a jewelry store.
Clothes & Accessories
Monopoly areas.
Shop layout design should be stylish, not luxurious, but elegant and generous, showing the characteristics and details of men's jewelry.
2. the opening of men's jewelry store is a strong impact on traditional business classification. Attention should be paid to making use of its news effect to make it possible for people to know whether or not they will spend less on advertising.
3. the promotion of public relations activities.
We can consider holding the "men's clothing Award Competition", "men's style competition" and "all men's model fashion show". All judges are women. This is a sensational trick. TV, newspaper and radio reporters will not be invited.
It can also be responsible for making some exquisite manual for men's jewelry, so that a woman's deep affection for men is permeated with deep affection.
The contents of the handbook can be a general knowledge of the origin, development, popular varieties, wearing and jewelry culture of men's jewelry. It can also introduce the business philosophy of franchised stores together with some promotional advertisements.
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