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LV Brand Will Expand Production To Meet Market Demand In 2011

2011/3/24 16:53:00 88

LVMH Shortage Of Stocks And Currency Conversion

It is reported that LouisVuitton

LVMH

Its brands of fashion and accessories may hire more than 700 leather workers this year to cope with growing market demand.

The additional products will be manufactured in French factories, where more than 70% of the leather products are produced, and some products will be produced in factories in Spain and California.


LV increased the number of 320 craftsmen last year.

Stock shortage

The Paris headquarters will open a new factory in Marsaz next month after the closure of 13 stores in an hour before Christmas.

According to LucaSolca, an analyst at SanfordC.Bernstein, a knapsack manufacturer named Neverfull hired 4000~5000 leather manufacturer.

"In the case of insufficient supply, LVMH hopes to steadily increase the capacity of LV."

Group Chairman BernardArnault said.


LVMH's revenue in clothing and leather products climbed 13 percentage points last year to 7 billion 580 million euros, excluding mergers and acquisitions.

Currency conversion

Facing the vision of 2011, the group expressed their optimism and confidence with excellent performance.


As demand for leather products grows, and after owning Hermes20.2% shares, LVMH is also striving to forge closer relations with HermesInternational's Birkinbag manufacturers in Paris.

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