Micro-Blog Shoes, Gome Sports Online Shopping Mall, Has Successfully Concluded Its Curtain Call.

According to the latest news of the media, yesterday,

According to the activity design, the "fashion you and I" netizens.

"Clothes and hearts, shoe surprise, this activity is a little 'pants'!" micro-blog activity is the first network interactive activity since the launch of Gome online shopping mall in February 1st. Although it was the first trial of water and low profile, it has aroused enthusiastic response from the majority of netizens.

According to the observation and statistics of reporters, participants broke 582 people on the day of activities, and broke through 200 people in three days, reaching 500 people in one week. Finally, the total number of participants reached 4261 and the number of forwarding times reached 748360 times.

In addition to the large number of participants, Gome sports online mall "clothes and heartbeat", shoe surprise, this event is a little "pants"! Micro-blog's activities are more successful in the depth of participation of netizens.

Reporters saw that netizens or choose fashionable shoes, or expensive coat, have gone through three steps, such as comparison of merchandise, choice of merchandise and micro-blog's spread. Obviously, while learning more about the product richness of Gome sports online mall, they also spread the product itself. It can be said that the three sides of the consumers and Gome sports and product brands have really won a win-win situation.

As a "new face" in the field of e-commerce in China, the first step of footwear company Gome sports is cautious, but there is no lack of creativity.

First of all, using micro-blog's new communication platform, giving full play to its fast and interactive characteristics, which is far beyond the expectations of the observers in the industry. It is thought that Gome sports online shopping mall will be equipped with traditional tools such as discounts, advertisements, gifts, and so on. Finally, it is a skillful win. It shows that the management team of Gome sports business fully fits the O2O business model.

Secondly, the biggest feature of this event is exquisite, although the total number of participants did not create a shocking record, but the participation of netizens in depth is far from discount.

Through this activity, netizens fully feel the competitive advantage of Gome sports online mall, such as rich product category, affordable price and so on.

And through the blog friends to forward this recommendation method of high trust, the influence must be far higher than the cost of advertising bombing.

"Our goal is to become a customer friendly sports leisure service person." through this activity, we expect to enhance the popularity of Gome sports online mall, and more importantly, to take the consumer's choice orientation, further familiarity with the way of communication with netizens, and truly play the advantage of vertical B2C business.

Gome sports online mall, a person in charge told reporters.

"From the process and results of this activity, we have achieved the expected goal of the activity".

Gome sports first opened the O2O business model, becoming the first crab eating enterprise in the field of sports outdoor sporting goods sales. Obviously, it is not just courage, or simply relying on the abundant resources, but is fully prepared for the management ideas and the grasp of the essence of the industry.

Reporters believe that this micro-blog activity is just the beginning, the vast number of consumers in the future consumption process, will certainly feel that "big heads have great wisdom."