Children's Clothing Industry: Access Threshold Increased &Nbsp; Mothers Decided To Wear Children's Clothing.
Increase of access threshold
Speak of
Children's wear
Many people see Chaoyang and see huge.
market
。
Indeed, children's clothing is a fast developing clothing category in the next ten years.
But when all people think this is the last piece of cake in the clothing industry, the crowded entrepreneurial path becomes hard to go.
What we do is half the effort.
When we think that the industry has great potential, there will always be strength.
brand
Come out.
For the next 10 years, the upgrading of children's clothing industry has emerged, which is a rare opportunity for many children's wear enterprises that have been working hard for many years in the children's wear industry.
If we do not seize this opportunity, I am afraid it will be difficult to enter the first tier of children's clothing industry.
Sports children's clothing, which has been active in children's clothing industry in recent two years, has become a new highlight in children's wear industry, but it is also the most professional children's wear section.
Although this section will have a large market space for a period of time, at the same time, the requirements for children's clothing brands entering this category are also strict. If we want to become a member of sports children's clothing, we must have a certain brand accumulation and professional foundation before we occupy the market blank.
Mothers decide on children's clothing consumption.
The characteristics of children's clothing consumption largely depend on the parents behind their children.
Nowadays, a large number of "post-80s" have become the new force of "parenthood", and the "post-90s" will soon enter this camp.
This also determines that children's clothing consumption will be labeled "after 80" and "after 90".
From this point of view, children's clothing should be "athletic", because it can find the corresponding consumption characteristics from "80" and "90".
In addition, the pursuit of brand and the passion for online shopping will be reflected in the consumption of children's clothing.
In addition, as the only child generation of "80 generation" and "post-90s" generation, most of them will be in the "421" family pattern -- 4 elderly people, 2 adults, 1 children, and 6 adults' eyes on one child. This will undoubtedly become one of the reasons for the further growth of children's wear market.
Children's clothes are thorny roses.
According to statistics, at present, the number of children under 14 years of age in China is more than 300 million.
Accordingly, the size of children's clothing market cake is obvious.
However, looking at the current Chinese children's wear market, fashion and leisure style series are not rare, but its sports series has not been deeply excavated.
In fact, compared to the adult market, the temptation of children's market lies in the fact that children are in a fast and long period of time, and their dressing speed is faster than that of adults.
But the problem is that although the current parents, especially the younger generation of "post-80s" parents, are willing to spend money on their children, the children's clothing market with a single style now greatly reduces the space for their children to choose clothes.
Therefore, the movement trend of children's clothing not only expands the scope of traditional children's clothing, but also brings new choices to consumers of children's clothing. This is undoubtedly a new cake for children's clothing business.
However, it is worth noting that although children's clothing market has great potential, but with the development of society and industry, consumers' demands for environmental protection and safety are also getting higher and higher. In addition, children have many special requirements in the production process. Therefore, it is not a matter of beating their heads to get the children's clothing smoothly.
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