Kolumb (Colombian) Brand Advocates And Promotes "Light Outdoor" Life Philosophy And Lifestyle.
In Kolumb (
Kolumb
There is a new word "light outdoor" everywhere in the publicity of brands. This is the concept of "light outdoor" officially launched and used by Kolumb in 2011.
So, what is "light outdoor"? With such questions, I asked Wei Qinghua, general manager of Kolumb brand.
"So called"
"Light outdoor"
As the name suggests, it is first of all a "relaxed" outdoors.
The modern society is full of too much tension and pressure. We advocate that everyone walk out of the city, walk into nature, relax and enjoy the outdoor fun.
In addition, we also advocate that we should treat nature well, protect nature and practice the concept of environmental protection in the process of enjoying nature. We should start with the dribs and drabs around us and minimize the impact on the environment.
At the same time, it also reduces the burden on the earth.
As the most competitive outdoor brand in China, Kolumb (Colombian) has paid great attention to corporate social responsibility while its performance is growing rapidly.
Environmental protection
Focusing on public welfare has always been a constant theme for enterprises. On the product, Kolumb (Colombian) uses a lot of natural, environmental protection and renewable materials, and actively sponsors and participates in various environmental public welfare activities.
The concept of "light outdoor" as the brand development means that Kolumb (Columbia) will focus more on outdoor environmental protection system with the emphasis on "lightweight environmental protection materials", "easy and convenient functions" and "simple fashion design" at the product level. It will pay more attention to the environmental public welfare undertakings that are closely related to the outdoor environment, and advocate a "light outdoor" lifestyle with the core concept of "reducing the pressure for the mind and reducing the burden of the earth" in the whole society.
Once the concept of "light outdoor" has been put forward, Kolumb has aroused widespread concern and positive response from consumers and industries. At the same time, it has received high recognition and strong support from the government.
It is reported that the China Environmental Protection Foundation, headed by the Ministry of environmental protection of China, will work together with Kolumb (Colombian) to set up a "light outdoor environmental protection fund", which will advocate and promote "light outdoor" life philosophy and life style in the whole society at the same time supporting various environmental public welfare activities.
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