Shoe Enterprises Nike Consolidates The First And Second Tier Markets While Expanding Three Or Four Tier Cities

December 23rd, Nike The company released the second quarter report of the 2011 fiscal year 22. As of the three months of November 30th this year, the income of Nike Greater China was 482 million US dollars, an increase of 20% over the same period last year.

According to the results of the report, Nike's footwear products earned $264 million in the quarter, an increase of 26% over the same period. clothing The income of such products was $191 million, an increase of 12% compared with the same period last year, and the income of sports equipment was 27 million US dollars, an increase of 17% over the same period last year. In terms of earnings, Nike's Greater China region's pre tax profit of $174 million, an increase of 39% over the previous year, is the highest growth rate in Nike's six largest market in the world, and the North American market is second in the same period of 24%. Nike brand President CharlieDenson is satisfied with the performance. He said Nike still holds the first place in the Chinese market share, and the market share in the next few years is likely to continue to expand.

Previously, Lining announced that the total value of orders in the second quarter of fiscal year 2011 decreased by about 6% from the same period last year, which made the market worried about the prospect of the domestic sporting goods market next year.

However, CharlieDenson said that Chinese consumers have strong demand for Nike basketball, soccer and running products. There are vast areas for Nike to enter and cover in China. There is still room for growth. Nike will further develop the three and four line markets in China to maintain sustained growth in performance.

Nike reported that the growth of orders in the future is good. The Greater China region will ship the goods from December to April next year. Order The amount increased by 18% compared to the same period last year, excluding the exchange rate factor, the order amount increased by 14% over the same period last year.

Market watchdog Chen Shixin believes Nike has achieved success in China's first tier and second tier cities, and the next step is to consolidate the first and second tier markets while continuing to reach the three and four tier cities. The growth of local sports brands through the growth of the number of three or four line city stores has promoted the growth of international brands in China. In November of this year, Adidas announced the development roadmap of Greater China in the next 5 years. By 2015, 2500 new stores will be added to Adidas stores, which are mainly distributed in small and medium-sized cities in China.