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Consumption Concept Changes Strong Growth Of Outdoor Shoes

2010/10/2 9:01:00 62

Autumn is cool, hot and pleasant, and coincides with the dense Festival, providing ample space for people to travel. Therefore, the golden autumn season is the golden season of travel and tourism.

In the event of this festival, people will open their pockets and let silver flow out like water. What is slightly different from previous years is that the proportion of people's consumption has quietly changed. People used to spend more money on food and shelter than before. However, the purchase of outbound equipment has no choice but to spend the cost in the case of insufficient funds or lack of equipment, but there is little initiative to purchase. However, this year, there has been a positive change in this area, and people have begun to consciously purchase specialized equipment for travel characteristics.

According to the second major majors in the world

Outdoor shoes brand

Mr. Zhao Lin, general manager of China's official mall, HI-TEC (Haitai), revealed that people used to buy outdoor shoes for the trip were mostly a pair of single products. For example, it is expected that the journey may be more flat, so they will buy a pair of hiking shoes. If you want to climb the mountain, choose hiking shoes. If you have hiking and hiking on your journey, or 37 twenty-one will be dealing with the past.

As a matter of fact, outbound travel is mostly changeable in environment and complicated in terrain. Sophisticated friends will prepare corresponding equipment according to the characteristics of the trip for replacement.

With the increasing number of people travelling and the accumulation of experience, these commonsense knowledge has begun to affect their consumption habits.

Customers who bought only a pair of single outdoor shoes gradually purchased products in accordance with their own needs and travel characteristics, and businesses also did exactly the right thing for customers to "match shoes with feet". For example, HI-TEC, they did very meticulous match matching for customers. If you want to buy HI-TEC's outdoor shoes, customer service personnel will carefully ask you the route and journey of your trip, then make professional analysis for you, and suggest that you choose the most suitable products.

This kind of intimate service is also welcomed by consumers, and has won a good market return, ushering in a blowout sales peak.

"Our sales figures for September have not been fully counted yet, but after entering August, our sales performance is nearly twice the best in history.

Customers used to buy single items. Now many people buy several pairs at a single time.

Hiking shoes

A pair of

Climbing shoes

And considering the need for wet terrain, the double waterproof and breathable properties become a small wholesale and single group purchase. "When it comes to sales, he believes that with the deepening of people's understanding and love of outdoor sports, the market will be more attractive in the future.

The national authoritative data also show that the strong growth momentum of outdoor shoes has been overshadowed by the trend of traditional sports shoes. More and more international brand of outdoor shoes are playing an important role. They have brought advanced technology to occupy many high-end market share. The reshuffle of outdoor shoes seems to be very close to us.