Fashion Festival Let Chongqing Brand Go Out

The seventh China Chongqing The International Fashion Festival will open on the 24 th of this month. Wu Guang, deputy director of Chongqing economic and Information Committee, said yesterday in an interview with reporters. Costume festival It has become an important platform for boosting the rapid development of Chongqing's garment industry, and will also become a booster for local enterprises to upgrade their brands and build their own brands.

According to statistics, since the first dress festival was held in 1998, the total industrial output value of the garment industry in the city has increased from 4 billion 300 million yuan in 1997 to 17 billion 500 million yuan in 2009, with an average annual growth rate of more than 25% and the number of employees from 120 thousand to 220 thousand. By the end of 2009, the output value of clothing industry in Chongqing was ranked first in the western provinces and regions, and garment enterprises had developed to more than 3000. In these years, more than 50 local clothing brands have been accumulated.

The clothing industry in Chongqing has already had a sizeable scale, but how to become bigger and stronger has become a problem that the industry and the government have to face up to. Wu Guang said that although the clothing industry is a traditional industry, it is also a new industry closely related to fashion elements. How to build brand Personality, let more local brands "go out" and participate in global competition, which is the primary goal expected by the city government to build the international exchange platform of clothing festival. Wu Guang believes that to create a city's fashion culture atmosphere to promote the upgrading of Chongqing's garment industry, to foster and introduce fashion designers to achieve professional talent gathering, and to introduce advanced international technology and equipment to enhance processing and manufacturing capabilities, these three elements are important guarantees for local brands to "go out".

According to the introduction, the clothing festival will be held in the exhibition of brand clothing, clothing, fabrics and sewing equipment, JEANSWEST cup casual wear design competition and China (Chongqing) garment industry summit forum. All activities are designed to promote the exchange and promotion of clothing brands in Chongqing.