A New Marketing Strategy Based On The Golden Lake Online Draft

Through the title of the network draft, nearly 400 universities across the country appeared on the line, and jointly promoted online and offline. In August 21st, with the release of "Golden Lake refueling campus angel" network runner up, the release of Golden Lake lasted nearly four months. Network fashion marketing The activity has been pushed to a new climax.

Millions of hits

Early this year, Kinglake Huge sums of money and cool 6 network to reach a strategic partner. Starting in April, Golden Lake joined the cool 6 nets and other eight major brands of Shanda, and launched the "Golden Lake refueling campus angel" audition campaign, opening the first network drama heroine draft in China.

In the 4 months since the launching of the event, the audition has launched a large-scale offline promotion campaign in nearly 400 colleges and universities in Beijing, Guangzhou, Xi'an, Wuhan and Zhengzhou in addition to the establishment of the network competition area on the websites such as cool 6 network. The campaign has been launched on a large scale through the establishment of a three-dimensional registration channel. According to statistics, the total number of enrolment has reached 180084 people under the online and offline activities. Through the stereoscopic media dissemination of "Internet + TV + traditional print media + ground activities", the official website visits have broken through tens of millions of people. Among them, young people represented by 85 and 90 are living in large numbers.

In August 21st, the "Golden Lake refuge campus angels" annual finals in shoes Held in the Golden Lake industrial area, the new 2011 Golden Lake press conference and simultaneous webcast were held on the spot, attracting 1 million 300 thousand online users' attention on that day. "Ordering will be the end of the Internet marketing, not only for this network marketing, but also for the order will add popularity, this is a national netizens know us." General manager of gold lake (China) Sporting Goods Co., Ltd. Ding Long Hu said.

According to Ding Longhu, the online talent show is the most successful online marketing campaign launched by this year. This year, the brand of golden lake has been completely positioned, that is, to create a fashion group based on sports and expand to daily leisure life. In order to integrate new positioning, this time they chose the emerging network as the main carrier, and targeted young and fashionable college students as the main targets for targeted brand promotion and bombing. During the event, brand exposure exceeded expectations, and Golden Lake Sports hoped that through this audition, the brand concept of "brand" of "Golden Lake" should be set up among young people, but also to promote the awareness of public health and sunshine, and convey the brand spirit of self confidence and self-improvement. {page_break}

The first step towards internationalization strategy

This internet marketing not only attracts young and fashionable consumers, but also attracts a businessman from Turkey, which brings a prelude to the brand strategy of the brand.

Originally, not long ago, I learned from the Internet that after the golden lake company, a Turkey factory found its location in Quanzhou economic and Technological Development Zone. "At that time, when the Turkey dealer found us, he originally wanted us to help the OEM production, but when he saw our products, he was very satisfied and decided to join the brand immediately." Ding Longhu said that now the two sides have reached an agreement that the merchant is now acting as the general agent of Turkey, which is equivalent to a province of King Lake. He has rich terminal resources in Turkey, and plans to sell 1 million pairs of gold lake brand sneakers in Turkey.

According to Ding Longhu, the product sold to Turkey is the theme of "fashion". It is the first product after the brand positioning. This product has a series of popular sports such as running series and outdoor series. It also has a new IN series which represents the fashion life style and sports lifestyle. "As a popular sports brand, the diversification and serialization of the products meet the demand of 18~30 years old Chinese youth consumers from fashion life to professional sports, and believe that they can also meet the needs of overseas 80 and 90 year fashion groups."

It is reported that Jin Lake entered the Turkey market, the first step is shopping mall counters, "this move has made the first step for the international strategy of golden lake. Next, when the time is ripe, we will open a store in Turkey and copy this successful mode to other international markets." Ding Longhu said.