In The First Half Of This Year, Sales Of Hangzhou Department Stores Increased By 23.88% Over The Same Period Last Year.

Hangzhou Tower shopping mall, intime department store and Jie Bai recently announced the sales figures for the first half of this year, and Hangzhou people's consumption enthusiasm continued to increase in the first half of this year.

According to statistics, in the first half of this year, Hangzhou

Tong Minqiang, general manager of Hangzhou Tower shopping mall, said that the sales volume of the Hangzhou Tower shopping mall in the first half of the year was 2 billion 538 million yuan, an increase of 30.6% over the same period last year, and the profit was 306 million, an increase of 17.9%.

In addition, jewellery grew by 43.5%, and clock ornaments increased by 18.8%. The growth was mainly driven by these high-end products.

According to the statistics of Hangzhou Trade Bureau, the consumption of three items of clothing, daily necessities, jewellery, jewellery and jewellery in Hangzhou shopping mall increased by more than 30% in 1~6 months this year.

In the industry, Hangzhou has the luxury third city's reputation. Luxury consumption ranks second only to Beijing and Shanghai. Some luxury brands even regard Hangzhou as the first stop to enter the mainland market.

A luxury kitchen brand in Germany opened its first store in Hangzhou Tower shopping mall.

In the semi annual report released by Yintai department, the sales of 16 chain stores increased year by year, and 1 stores decreased, including sales of Yintai Wulin store 1 billion 10 million yuan, an increase of 12%; the sales of Yintai West Lake store increased by 350 million yuan, an increase of 16.6%; the sales of Yintai Qingchun store increased by 166 million yuan, up by 217.1%; besides, Jinhua Tiandi store, Ningbo Jiangdong store, Xiantao new store and Hangzhou

Intime department store will develop strategic positioning as chain store, as well as Hangzhou lakeside famous street two phase, Cixi Yintai Tiandi, Taizhou Jiaojiang store, Hefei overseas Chinese square, Yintai online shopping mall, Xi'an Datang night city, Hangzhou Yintai urban complex, Fenghua Yintai Tianjing, Wuhan Yintai Tiandi for the preparation of new projects.

Chain strategy is conducive to enhancing the bargaining power of shopping malls. Intime department store said it has signed a strategic cooperation agreement with 188 brands. Yintai provides preferential treatment for its area, location, discount point and payment time. The strategic cooperation brand will provide store support for Yintai department store and provide unique products.

In the past two years, the shopping malls in Hangzhou have increased by three or four times. Not only the original shopping centers have been expanding their own capacity, but also the Mixc, Bailian otlis and other outsiders have joined.

In the half year report released by Xie Bai, the main business revenue was 884 million yuan, an increase of 11% compared with last year.

According to the insiders, the shopping area has expanded too fast in recent two years, and the growth rate of consumption has not kept pace with the growth of some shopping malls. In the second half of this year, the overall sales of Hangzhou shopping malls will be tested and not entirely optimistic.

However, according to the survey, the per capita commercial area of Hangzhou is still lower than that of Shanghai, so there is still potential to be explored.