What Should Clothing Enterprises Do First?
Www.sjfzxm.com Today, when the clothing exhibition is overwhelming, enterprises must do their homework before deciding to participate in the exhibition. The adaptability analysis of the exhibition can be carried out in the following aspects.
1. type of exhibition
Different types of fashion shows have different characteristics. Are they professional exhibitions or comprehensive exhibitions? Are they regional exhibitions or national and international exhibitions?
After analyzing the nature and content of the exhibition, clothing enterprises can choose their own exhibition types according to their own goals.
2. market coverage of the exhibition
Choice
Exhibition
It is necessary to consider whether the exhibition covers the market needed by the enterprise and can attract the target customers needed by the enterprise.
Even the national clothing exhibition, but because of different venues, exhibitors are also different.
Generally speaking, most visitors come from the venue and surrounding cities.
For example, general exhibitions in Beijing and Shanghai have strong influence in the Bohai Bohai business circle, while the exhibitions in Guangzhou and Shenzhen attract more exhibitors and spectators in the Pearl River Delta region.
3. exhibitors
Carefully check the past exhibitors' profiles to find out which exhibitors in the past participated in the exhibition.
Famous in clothing industry
brand
Whether competitors participate in the exhibition or not?
According to the situation of exhibitors, we can understand the characteristics, strength and credibility of the exhibition.
4. visitor profile
The success of the exhibition depends largely on the number and quality of the visitors. The quality of the professional audience can bring "box office" value to the exhibition and enhance the efficiency of exhibitors.
According to the general situation of visitors, we can understand the influence and appeal of the exhibition, the degree of realization of the expected target, and the reasonable pre arranged reception work.
5. visibility of exhibition
The higher the visibility of the exhibition, the more attracting the exhibitors and buyers, the greater the possibility of paction.
For example, the annual China International Clothing and Accessories Fair held annually in Beijing has a high reputation in China and has a certain brand effect.
For such a fashion show, enterprises are more confident.
6. publicity and intensity of the exhibition
To understand the exhibition organizers' publicity plan for the exhibition, we can expect the effect of the exhibition to be held. On the other hand, we can combine the publicity plan of the company with the publicity plan of the exhibition, and promote the exhibition of the company.
7. activities during the exhibition
Many clothing exhibitions will arrange some special activities during the exhibition.
For example, fashion shows, media conferences, awards, academic seminars, etc.
Clothing enterprises can decide whether to take part in these activities according to the purpose and conditions of their participation, and achieve the goal of exhibiting to a greater extent.
8. supporting level of exhibition services
From the perspective of exhibition value, the level of supporting services should be an important parameter to measure the scale of an exhibition.
Excellent service is the foundation for attracting quality customers and high-quality exhibitors.
This includes: how does the exhibition provide pportation and receiving facilities? What kind of exhibition props and equipment are available for the exhibition?
clothing
enterprise
Before using the exhibition marketing method, we should give full consideration to the marketing needs and brand development strategies of the enterprises, find out how to use this marketing method, what kind of business goals we hope to achieve, and choose what kind of exhibitions to achieve this marketing goal, so as to "tailor" exhibition marketing decisions.
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