The "Rich Two Generation" Of The Fashion Industry Empire

August is a good time to observe the fashion aristocrats in Italy every year. Designers who are busy on weekdays should also drop their jobs and travel with family and friends. Valentino will go to his white yacht with a chef and housekeeper to travel around the Mediterranean. Stefano Gabbana and Domenico Dolce will sing in Sicily every night, and the Missoni family will go to Sardinia's summer resort. Fashion may change rapidly, but the tradition of family holiday can never be changed at all. In Italy, family is everything. Many of the country's most famous brands are still family businesses. The big events in the company are often discussed on the kitchen table. After understanding this point, you won't be surprised to hear that Salvatore Ferragamo's son Leonardo Ferragamo says "family is brand".

However, is the "rich two generation" of the fashion industry born from the golden spoon, which is destined to continue to grow on this road? If they choose another way, then who will support their parents' family business? If they plan to learn their parents' ways and start their own brand in the industry, will they not be able to walk away from their family's dazzling aura? In any case, you must admit that they are a group of people who are superior to thousands of nameless young designers.

The shoemaker's sons and daughters Berluti family and Ferragamo family

They, like their parents, are diligent and entrepreneurial, and at the same time, they are seeking new development for family businesses.