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The Clothing Market Is Full Of Spring: Cold Spring Helps Winter Clothes Sell Well.

2010/3/5 16:08:00 16

Clothing

With the advent of the 38 quarter, many consumers have found that many businesses are already full of spring windows, and the new products have been fully rolled out so that winter clothing has entered the selling period of big discount and big price reduction.


The big season spring suit is bright.


Recently, in the clothing store of Da Bei street, middle street, Chaoyang Street and so on, various brands of spring clothes have been listed on the market. Almost all stores have posted signs of "spring listing" and "new products listing", and models have changed into colorful spring costumes.

From the head of a clothing store in dbei street, it was learned that the first batch of spring clothes actually appeared before the Spring Festival. Now almost all clothing brands have launched the spring suit series, and spring clothing has accounted for about 80% of the whole store's inventory.


"The fashion trend of women's wear in 2010 was to pursue Jane's doctrine," original ecology ", naturalism and retro.

The official said that this year's spring clothing, apart from some commonly used bright colors, has also appeared in the past few years, such as lemon yellow, light pink and other fruit coloring. It has almost led the whole spring market, giving people a childlike innocence and confidence.


"The price of spring clothes has gone up this year!"

Ms. Zhang, who loves shopping, said she found that the price of spring clothes increased considerably compared with the same period in previous years.


"The new spring dress is colorful and fashionable, but it costs a lot. It often costs five hundred or six hundred yuan for a small coat, so many people dare not look at it and dare not buy it."

Miss Wang, who is shopping for clothes, told reporters very well that "the temperature is not very high, so we can wait a little longer."

When the temperature rises, the style will be more, the new products will be full, the price of spring clothes will start to reduce, and then it will be more cost-effective. "

For spring clothes, there are more people, but fewer people actually buy them.


For the reasons for the rise in clothing prices, the industry said that this is mainly due to the increase in the cost of clothing production and some fabric prices.

At the same time, influenced by the international market, some high-grade fabrics have been rising, which has contributed to the overall rise in clothing prices.


"Late spring cold" winter clothes finally sold well


On these two days, the sudden "cold spring" made many people wear heavy winter clothes again.

The "spring cold" weather made the spring store not happy, and many of the winter clothes that had been discounted and sold were given the opportunity. The cold spell brought the winter clothes in the final clearance stage to the last hot season.


On the 2 day, there were few pedestrians in the streets. Some clothing brands played the promotional cards of "winter clothes buy one get one".

"Now is the spring dress world. Now everyone is clearing up the winter clothes, so as to return the funds. The weather of" cold spring "has extended the sales time of winter clothes to a certain extent.

A brand clothing store official said that during the past few days, winter wear was selling well, most of the consumers were middle-aged, while spring clothes were much worse, and basically no one bought them.

Earlier, the temperature was higher. They also worried that winter clothes would overstock too much stock. Now, this is not a problem.


"In order to clear up the store, every year, the merchants will give a discount on winter clothing in the spring. Take advantage of this opportunity to buy a few pieces. They can also be worn in the winter of next year, which is very affordable."

The winter clothes, which are still at the final clearance stage, have been sought after by consumers. In recent days, the discount brands of clothing stores in urban areas are almost full of customers who come to buy them.


Insiders say that many businesses will take full discount sales activities with the upcoming 38 women's day to reduce sales pressure due to rainy weather recently.

As the weather gets warmer, the clothing industry will undoubtedly enter the "warm spring".


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