Home >

Is The Anti Season Fur Coat Good?

2009/1/12 13:44:00 41982

Now it has entered the early summer season, all kinds of.

Summer wear

Placed in the prominent position of the mall, more and more people wear short sleeves, skirts and sandals on the streets.

At this time, the most "unnecessary" thing is winter heavy clothing, but in the market, winter

clothes

Instead, they sell the most.

"Market daily" reporter recently visited several shopping malls in Xidan, Beijing and Wangfujing, and found that almost every shopping mall has set up special space sales "anti season".

clothing

。

Moreover, many shopping malls also advertise the anti season sales activities of down garments, fur coats and cotton clothes.

"Summer buy winter clothes" seems unreasonable, but manufacturers, businesses and consumers are scramble for it.

But 7 years ago, Beijing began to fight.

Fur goods

In the anti season sale, there were only a few questions.

After the summer of 2000, the capital launched an upsurge of anti season sales of leather goods.

Fur goods

Fur sales launched an amazing discount on one street.

At that time, there was a slogan that "no less than half off is not a discount". Under this slogan, every leather store in Beijing has made strange moves, hoping to arouse it in summer.

Fur goods

The climax of sales.

In the Beijing market coverage of 60% of the ALSHAN fur clothing, in addition to the entire sixty percent off, it also has a prize sale. Customers who buy clothes on random lucky days can refund in full.

Unfortunately, despite the enthusiasm of consumers, consumers still do not buy it. The slogan "can not be cheaper" is striking, but the business of leather goods stores has not improved.

In the third edition of "market newspaper" in May 31, 2000, it was reported on the topic of "discount less than half price, still few people ask for it, and Beijing leather goods selling off season".

It is understood that the anti season sales of leather goods sprang up around 1995.

At first, some small brands which were not known were followed by some well-known domestic brands, aiming at stimulating the domestic fur market.

Originally, the enterprises cleaned up the stock of "big cargo", and prepared for the new product listing in September, but finally evolved into the main marketing strategy of some fur manufacturers.

Almost all manufacturers follow up in order to maintain or win market share.

At that time, the anti season sales of leather clothing did not promote the sale of the fur market, so many enterprises began to reflect on the anti season sales behavior.

The chairman of Beijing's West Asia leather goods group said that simply driving the market by low price and pulling down the overall price of the leather clothing market did not bring profits to all enterprises.

The short-sighted behavior of anti season sales is exacerbated by the plight of the fur market.

2000

Fur goods

After the cold season of anti season sales, many enterprises formally withdrew from the vicious competition of off-season sales, and shifted the focus of marketing to the introduction of new technologies and new products.

A few years later, the anti season sales came back and were popular.

Analysis of the current anti season sales, compared with a few years ago, there have been many new changes.

The present price is also cheap, but it will not be as cheap and low as before.

The current anti season sales still leave room and room for the normal autumn and winter peak season sales, rather than "grab" the market with the winter.

winter

The market hurts.

From the anti season sales to the cold season, and to the anti season sales, it is only a marketing tool, but the quality and taste of the goods are the key to retain the consumers.

Editor: vivi