Counterattack "Cottage Shoes" Hole Shoes To Fight Fake

Yesterday, the Japanese newspaper "crazy copy tens of millions of" cottage shoes "stepped on the pain of the cave shoes, a newspaper article, has aroused great repercussions.

Wang Tao, general manager of Sichuan Crocs, Chengdu general trading company, told reporters that Crocs intends to take action on counterfeit products. In October this year, Crocs will launch a promotional campaign in the region including the Chinese market, which will unconditionally recover and destroy the counterfeit goods, while the consumers who buy fake goods will get the opportunity to buy 20 pairs of genuine shoes at a low price of $20.

As the general agent of Crocs in Sichuan, Chengdu Zheng Hong commerce and Trade Co., Ltd. got the agent's power in March last year. It opened the first store of Crocs in the Wangfujing shopping mall, and Crocs products announced officially entering Chengdu.

By this year, the number of genuine shops has grown to 11, and sales have rapidly entered the ranks of third nationwide.

Yesterday, when we heard that the market was full of fake cave shoes, Wang Tao, general manager of Sichuan general agent Chengdu Zheng Hong Trading Limited liability company, called the reporters and asked where these fake shoes were sold. "If we find one, we must destroy one!

"Wang Tao said that not long ago, they found a $29 hole shoe in a supermarket in Chengdu. The appearance was very similar to the genuine product and the crocodile sign. After the negotiation with the supermarket, the other party promptly removed the counterfeit product.

Wang Tao said that counterfeiting would consume a lot of energy. At present, the main energy of the company is still in sales.

However, for Mr. Wang, a representative of the Fujian factory who reported yesterday, "many stores will mix and sell genuine and counterfeit products", Wang Tao thinks this statement is "irresponsible".

He said that it is absolutely impossible for Chengdu to have a genuine store selling fake products. "If it is discovered by Shanghai, it will be very troublesome.

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Shanghai in Wang Tao's mouth refers to the Department responsible for sales of Crocs in China.

According to Crocs's development framework, Crocs's Asia Pacific headquarters is in Singapore. The headquarters of China sales is in Shanghai, and the Asia Pacific region, including China's product promotion department, is in Hongkong.

For some people who say that Crocs has factories in Fujian, Wang Tao also denied that: "Crocs has no factories in Fujian, and the factory is in Shenzhen bonded area.

"He also revealed that although Crocs's mainland factories are located in Shenzhen, besides supplying products sold in China, it also faces markets in the Asia Pacific region such as Japan and Korea. Therefore, shoes produced by Shenzhen factories can not directly enter the domestic market.

"For example, the Shenzhen plant has produced 100 thousand pairs of shoes. If 20 thousand of them are to be sold in the Chinese market, they need to declare at Shenzhen customs.

"Wang Tao said that the authentic Crocs shoes had no chance of outflow at all, so the shoes sold outside the regular stores were counterfeit.

It is learnt that after encountering thousands of counterfeit products from Fujian factory, Crocs intends to take action.

In October this year, the Asia Pacific product promotion department in Hongkong will launch a promotional campaign in the region including the Chinese market, and Chengdu's activities may take place in Chunxi Road.

"This activity will be carried out with unconditional recovery of counterfeit goods. Consumers who buy fake goods will get a cheap 20 yuan purchase of a pair of genuine shoes, and the fake products will be destroyed immediately.

"Wang Tao said that the task of fighting against counterfeiting is very arduous. The purpose of carrying out this activity is to guide consumers' consumption concept and teach them to identify genuine products, so as to reduce the market of counterfeit products in the form of" Persuasion ".