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Jimo Shoes: Developing Towards The High-End Market

2008/5/14 16:17:00 150

Recently, the regional brand of "Shandong Footwear Industry Base" was located in Jimelan Village. At the same time, enterprises in the town also officially launched the "Wisdom Valley" project aimed at building a platform for technology, software and talent gathering in China's footwear industry, and Jimo Shoes began to make efforts in the high-end market.

Today, more than half of the population in Jimelan Village and Town are engaged in the occupation related to shoes. The financial income of the shoemaking industry for the town every year accounts for most of the financial income of the town.

But once upon a time, Lancun Shoes was faced with the embarrassment of "products without brands" and "brands without brands". Most of the shoemaking enterprises in this town started from family workshops or "mom and pop stores", and most of them did not have the ability to develop and design independently. They mainly used imitation and reference methods to produce. "Low grade goods" once became the label of Blue Village shoes. In recent years, as shoemakers began to adopt new processes, new technologies and new equipment, Lancun Town gradually broke the label of "low-grade", and the level of shoemaking began to improve. "Previously, I only knew that OEM could make money, but the road is getting narrower and narrower. In recent years, I have devoted myself to brand making, and the business has become more and more lively." Lu Haoduan, manager of Shuai Shoemaking, told reporters happily.

In order to improve the grade of "Small Town Shoes City", Lancun Town took the initiative to implement the brand strategy, planned and built a high-quality shoes processing zone, provided unified infrastructure and service institutions, and attracted a large number of large leather shoes processing and shoe material operators to settle down, so as to form a scale advantage; Every year, the shoemaking enterprises striving for famous brands will be commended and rewarded, and the famous brand products will be given special support and protection. At present, the town has more than 70 leather shoes registered trademarks such as "Jinniu" and "Shuaitu", among which 10 enterprises have passed ISO9000:2000 series quality system certification, and more than 10 enterprises are applying for brand certification above the municipal level in Qingdao.

In Lancun Town, Hengda Group, which owns national famous brands such as "China's Famous Trademark" and "China's Famous Brand Products", has set sail on the road of innovation. They invested more than 30 million yuan to build a provincial enterprise technology center and set up a research and development center in Italy, the world's fashion capital. Through direct integration with international cutting-edge popular information and scientific research information, an average of 14 new shoes are trial produced every day and 7 new shoes are on the market. With its own technological advantages, Hengda has recently started to build a shoe industry "Silicon Valley" - Hengda "Wisdom Valley" base, which aims to lead the development trend of China and even the world shoe industry. In this base, Hengda will plan to implement six major centers, namely, science and technology research and development center, creative design center, virtual business research center, software development center, capital operation center, and talent training center. Recently, the Software Development Center has been successfully launched.

According to the person in charge of Lancun Town, in the next step, Lancun Town will also hire top experts to carry out three-dimensional brand planning for its leather shoes product brand, enterprise brand, industrial brand and industrial regional brand, and build a complete industrial regional brand support system by cultivating more well-known brand enterprises and leading enterprises, So that the influence of regional brands can really drive the development of the industry.