Entrepreneurs Should Not Be Short Of "Spirit".

在与创业者融资过程交流中，发觉大多创业企业家充满激情和梦想，能编制设计所在行业的运营模式，并且经过一段时期的创业成长拥有一定的市场基础，但是有一个突出的现象却是使VC们疑惑或退避三舍----资本价值观的缺失，资本价值观实际上是始于创业者初期就伴生的价值观，往往创业者初期会忽视，并且不知道他的存在，在成长期中需要外围资本帮助推动企业时，由于其创业过程未能培养企业和团队的资本价值观意识，在寻求风险投资时非常无序，不知从何说起，既便与VC经理进入深入会谈也会铩羽而归，致使创业者茫然无措；　有的即便从事着热点行业和受青睐的业绩，也由于创始者缺乏对资本价值观的树立，被VC们诟病；大凡有着成功创业经验的创业者都有着自己在资本价值观方面塑造的积累和修养，马云在初创时就规划着资本价值体现的综合素质 And the value loyalty of long-term training, and then get the favor of venture capital. 　在现代社会兴起的创业大潮，早已拥有了良好的创业环境和商业运行机制，而且每时每刻都有创新概念的题材被资金热钱追逐，硅谷传奇式的创富故事在中国土地上重复上演，无锡尚德、盛大网游、网易、腾讯、阿里巴巴等案例使人着迷，梦幻成为继任者的创业者此起彼伏，但是在这些创业者中大多没有创业规划和商业计划，短期应变较多，一旦有风吹草动就不经风雨，创业生命极其脆弱，这就是为什么VC希望看到创业者的商业计划书的原因之一；　资本价值观，这是一个并不复杂的道理，成熟的创业者在初创期比较注重企业规划，并且形成企业资本价值体系塑造企业的资本价值观，说通俗点就是利用创业契机寻求资本认可追逐的目标（行业、题材）成为企业发展方向，时刻建立易于资本对接的发展步骤和趋势，依据资本价值观的评价标准改造企业运行模 In the early days, we could slick financial and business operations, such as tax evasion, fraud, deception, deception of business environment, and fooling subordinates. In fact, once this habit was developed, it would potentially damage the integrity foundation of capital values and the environment that could be supervised. During the IPO counseling of some large enterprises, I saw that in order to become a public company, enterprises had to "pay" for the earlier deception, and it was extremely expensive. A manufacturing company IPO made a fine of tens of millions of dollars to the tax authorities in the previous few years. To cultivate the management team's capital value culture, to be loyal to capital values, to operate the enterprises in good faith, and try to avoid the risk of non integrity weakening the capital values. If a business entrepreneur breaks his capital values, he loses the evaluation basis of capital value, and the financing environment deteriorates, and his reputation is affected. It can be seen that some enterprises even get the VC funds, but later they are also seen to be masked, the teams leave him, the investors take the car for the handsome ones, and the successful entrepreneurs are the main culturing of the "capitalists spirit". The core of the "capitalist spirit" is the shaping of capital values. The main value concept of capital values is capital trust responsibility. VC's capital value = capital trust responsibility. The manager in the entrepreneur's evaluation preferred the very good entrepreneurial mode and business performance. The reason for the investment is to value the capital trust responsibility of the entrepreneur. Even if the entrepreneur makes a fortune, he will eventually be blocked by the capital market. The success of his continuous venture is reflected in his trust in capital trust. In fact, the news of "repay the money" that has been exaggerated by the media in the early years is actually shaping his "capitalistic spirit". Before the private-owned enterprises need to "streak", the attention and molding of capital values of venture capital is the foundation of seeking capital participation and promotion, and also the hidden rule of VC accepting its capital premium. Xu Qiyun, editor in chief: