Skills Of Underwear Shop Renovation

The decoration of underwear shop should not only reflect brand value and brand positioning, but also be warmer, so as to attract customers and retain customers and give them the best impression. Therefore, the decoration of shops is extremely important. So how to decorate an underwear store?

How to decorate the franchisee.

Lighting is one of the most important environmental factors. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior.

In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, so the impact of light on them is even more prominent.

The main function of lighting is lighting up the ceiling, lighting the windows, lighting the lamplight, displaying the lights of the showroom, lighting the lamp room, and so on.

To maximize the role of lighting, when designing underwear stores, we must take into account the style of display and the style of decoration design of underwear products, not only pursue the orderly arrangement and unique shape of lamps, but also emphasize that there are plenty of direct light (with the beauty of spotlights) in places with objects (including goods display and image printing drawings).

Where there is no display, indirect light sources are used, thus making use of the density and change of light to make the level of the store more diversified, the sense of space is stronger, and the shopping atmosphere is thicker.

The image and taste affect consumers' impression of the brand.

First of all, the color and shape of the showcase should be coordinated with the brand concept; secondly, it can better foil and render products; third, follow closely with the brand concept.

It will not be out of date.

The fitting room is not big but fine.

When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions.

The fitting room should be well ventilated and the air is fresh; it is necessary to prepare a place for hanging clothes and some cosmetics for women; and a "guide map" on the wear of the underwear; the color and light of the wall are also important to make the women feel warm, just like in their own rooms.

The cashier and the image wall are also important parts of the whole shopping space. They should be consistent with the display cabinets, complement each other, play the role of decorating stores and standardizing.

Small brand lingerie stores can not design large rest areas due to the limitation of store area, but they must leave some space to place fashionable and fashionable tables and chairs, and put some fashion magazines, product brochures, company pictorial and other decorations.