Luxury Men Wear New Opportunities.

At present, global attitudes towards masculinity are improving.

The definition of real "man" becomes broad, vague and open.

The weakening and disappearance of male patriarchal system changed the cognition of men's self identity, and they began to embrace fashion and trend.

With modern musicians, actors, sports stars becoming more and more concerned about fashion trends, and cross-border cooperation with various international fashion groups, men's fashion has been integrated into the mainstream.

Men today are generally conscious of fashion and sensitivity. They spend more on clothing than women, such as shoes.

Contemporary men are much more sophisticated than men before. They are not disturbed by buying modern, fashionable clothes, and are afraid of being incompatible with people around them.

So luxury goods also look at this business opportunity. Who says women have a great spending power? That is, you haven't seen men let go of their own clothes.

Gildo Zegna, chief executive officer, said that more than 90% of sales came from abroad.

In the list of export commodities, Europe and the United States are next.

The most critical sales growth of Ermenegildo Zegna comes from important tourist destinations in Hongkong, Macao, the Middle East, and Europe and the United States, because most of them are tourists from China, Russia and Brazil.

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It has become the market of luxury men's clothing.

India's clothing market value is as high as 970 billion rupees, while men's clothing occupies the largest share in the market, about 43%.

The market share of men's suits is about 150 billion rupees, of which 5-6 high-end brands have a market value of about 30 billion rupees.

In recent years, luxury men's wear brands have landed in India, opening stores, and India city men have become the number one sales target.

Luxury fashion brands such as Gucci, Hugo Boss, Salvatore Ferragamo, Armani and Versace have been stationed in the India market. They share the same spring with the Brioni, Ermenegildo Zegna and Alfred Dunhill which are specifically designed to provide advanced men's wear.

Over the past few years, men in India have become the main customers of high-end brand clothing, and they have made fewer orders to buy branded garments.

It is estimated that by 2020, the overall textile and clothing industry in India will grow by 11%, with a total value of more than US $200 billion.

The largest market share of men's wear will be expanded at a compound annual growth rate of 9%.

Due to the growth of demand, many luxury brands have begun to vigorously develop men's wear production lines, which are mainly reflected in the expansion of product lines and the establishment of men's wear shops.

Hermes, Lanvin, Gucci, Ralph Lauren, Dolce&Gabbana are examples of new men's wear shops in recent years.

In addition to the above, Prada, which has been focusing on women's clothing, has announced that it hopes to double the sale of men's clothing to 1 billion 500 million euros in the next 3 to 5 years.

On the basis of the existing more than 30 men's independent stores, the stores will be expanded to 50. With the reduction of demand in the Chinese market, they hope to further expand the market and bring it back to the two digit growth rate.

Special attention is paid to her rival Kering group and LVMH in their respective luxury men's brand Brioni (Kering Group acquired in 2011) and increased investment on Berluti.

LVMH invested $135 million to pform Berluti's tailor-made brand to a mature menswear luxury brand. Now it is mainly responsible for Antoine Arnault, the son of LVMH chairman Bernard Arnault.