O2O How To Save Traditional Retail Enterprises

We expect O2O to usher in a new development for the traditional retail enterprises.

First, create a "shopping center integration" consumption experience and extend user retention time.

The function of traditional retail enterprises is relatively simple, and users' consumption desire has not been fully excavated.

Create a "shopping center integration" consumption experience, "eat, drink, play, music, shopping" through-train service, so that users can stay in the shopping center as much as possible, and help to increase.

And stimulate users to generate more incremental consumption.

Second, seek and

Differentiated operation and meticulous breakthrough.

For high-end products with high price, consumers are willing to buy in physical stores. Some users with limited time are willing to spend money to simplify the selection process.

Therefore, the traditional retail enterprises can introduce some high-end brands with high cost performance, and select them carefully in the process of buying goods such as tide brand clothing, shoes and hats and life department stores, so as to enhance users' perception and experience.

Thirdly, the introduction of Internet technology to enhance.

And operational efficiency.

For example, the introduction of mobile payment tools by traditional retail enterprises and Internet companies can reduce the phenomenon of queuing up payment and improve the efficiency of payment.

Configure wireless Wifi in shopping malls and supermarkets, and then purchase and drain through APP application, and get more consumer behavior data.

Finally, traditional retailers should strengthen the management of commodities and supply chain and control more discourse power.

For tide brand clothing, 3C appliances, food department stores and other products, online and offline prices are the general trend.

Traditional retail enterprises need to control certain options, pricing power and promotion rights, and jointly launch the products with high cost performance.

In the process of O2O pformation, traditional retailing enterprises must take a certain risk if they want to undergo magnificent pformation. The process and effect of pformation are different from the enterprises' genes and resources, and can not be imitated and duplicated. The service concept of O2O drives the market competition in the future to become more and more intense, and the profits of enterprises are lower and lower. But it is undeniable that this is the progress of the times and the trend of history can not be reversed.

O2O is not a life-saving straw for traditional retail enterprises, but the concept of service oriented O2O can make breakthroughs and innovations in traditional retail businesses.