Hundred Round Pants Industry To Borrow Electricity Providers Turn Around Global Experts Say Not Optimistic

Clothing brands in the three or four tier cities

We are seeking to push the brand to the world.

Recently, the hundred circle trousers industry announced 12 million yuan to invest in the cross border business enterprise Guangzhou Bai Lun Trading Co., Ltd. (hereinafter referred to as "Guangzhou Bai Lun").

This is another investment in the industry after 100 yuan last week after investing 12 million 240 thousand yuan in a cross-border electricity supplier in Shenzhen.

A week of two cross border business, plus 1 billion 32 million yuan before the acquisition of cross-border e-commerce global easy to buy, 100 billion pants industry globalization ambitions highlighted.

However, some analysts believe that the goal of going to the world is unrealistic for the 100 round pants industry with the main layout of the three or four tier cities.

Hundred round pants industry announced that the company will invest in Guangzhou capital by means of capital raising and pferable equity. The investment amount is 12 million yuan. After the investment is completed, the company will hold a 15.3866% stake in Guangzhou.

Just last week, the hundred round pants industry invested 12 million 240 thousand yuan in two phases to invest in Shenzhen Qianhai patunson Network Technology Co., Ltd., which is a cross-border electricity supplier, mainly selling Chinese electronic products to all parts of the world.

It is worth noting that the 100 round pants industry acquired

Founded in 2011, it is also a cross border e-commerce company. It has procurement, warehousing, marketing operations, customer service teams and independent logistics company logistics.

At the same time, the company has branches and warehouses in the UK, Australia, Germany and France.

The reporter called the 100 round pants industry to ask for details of the investment, but the company declined the interview on the grounds of Dong Mi's business trip.

For the frequent cross border investment of 100 round pants industry, it is analyzed that the goal of 100 round pants industry is to open up the overseas market channel for itself and push the brand to the whole world.

However, regardless of the current business situation and scale of 100 round pants industry, or aiming at the current Chinese garment industry, the goal of going global is not realistic.

An industry insider said frankly that the US state clothing with a larger and more brand influence than the 100 round pants industry is still unable to get out of China. The industry of 100 circles trousers hopes that the global market will be almost a dream after acquiring cross-border electricity suppliers.

By the end of 2013, the 100 round trousers industry had a total of 1640 stores, with a revenue of only 446 million yuan during the same period.

Cheng Weixiong, general manager of clothing industry expert and Shanghai Liang Qi Brand Management Co., Ltd., told reporters that the industry is mainly based on its offline stores, and in recent years, the layout of cross-border e-commerce business has been biased toward its main business direction.

In Cheng Weixiong's view, the strategy of the 100 round pants industry is not clear, and its multi investment in cross-border electricity providers is to seek capital operation.

According to reporters, as early as last July, 100 yuan pants industry will spend 1 billion 32 million yuan investment.

To enter the cross-border electricity supplier market.

However, as far as we can see, the investment in cross-border electric business enterprises is not much help in improving the performance of 100 round pants industry.

According to last year's three quarter report, 100 round pants industry's operating income in the three quarter of last year was 89 million 436 thousand yuan, down 24.97% compared to the same period last year.