How To Train Excellent Clothing Store Shopping Guide
stay Couture In the process of operation, as a front-line salesperson who directly communicate with customers, there is a direct relationship between the sales volume of clothing stores and the sales of clothing stores. An excellent guide can better improve the sales of clothing stores. Therefore, regular training for clothing shops must be done.
First, proper marketing techniques. Promotion To ensure the sales of products and win customers' favor, we should understand the expression and response of customers.
Next is the shop display. The shop display now looks neat and attractive. This must be done. Some of the clothes shops look in the doorway. There are two. model On both sides is a row of shelves, hanging colorful clothes, so it looks more attractive. (extended reading: display, display of latest trends, display of clothing, promotion of Sales Secrets)
Finally, it is window display (extended reading: clothing shop display type presentation), every day can not forget to do work is window display, every day to display the color of the clothes, from deep to light clothing matching so arranged, through neat and orderly shop display, can give customers a real purchase, it is easy to see their favorite color and style.
Conditional clothing stores, it is best to regularly guide buyers training, constantly improve their professional skills, and constantly improve their service skills and sales skills in learning practice, to ensure store sales.
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1. the result of life = the way of thinking * enthusiasm.
2. profit growth - 80% of your sales come from 20% of existing customers.
3. cost reduction - the cost of developing new customers = the cost of retaining old customers *6.
4, more new customers - 60% of new customers come from the recommendation of existing customers.
5. cultivate loyal customers - buying 40% depends on trust.
6., to attract a customer, the cost is 5-7 times the cost of retaining a customer.
7., to eliminate a negative impression, we need 12 positive impressions to make up for it.
8. the first impression of consumers who remedies poor service quality often costs more than 25%-50%.
9.100 satisfied customers can produce 15 new guests.
10. behind every complaining guest, there are actually 20 customers who are dissatisfied (telling others).
11. increasing customer loyalty can increase profits by 5-17 times, increase customer loyalty by 5%, and increase business profits to 25%-85%.
12. selling function can't sell brand, sell emotion can sell brand.
13. the customer is the first buy attitude, then buy the product. Good customer service is 90% attitude and 10% knowledge.
14. word of mouth sales power is 15 times higher than direct sales force.
More than 15.90% of salesmen are accustomed to speaking to customers rather than asking questions.
16. sales = refusal, 96% of people give up after 4 times of sales rejection, 4% of them will ask for fifth times, 60% of business is asking for 4 or more transactions.
17. 5% loss of customers and 25% loss of profits.
18. customer complaints handled well, 67% of customers will look back.
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