Wangfujing Department Store'S First Shirt Brand First Wert Debut

< p > "after last year's trial of water O2O, at the beginning of this year, Wangfujing's first men's shirt brand" a href= "//www.sjfzxm.com/news/index_c.asp" > First Wert < /a "has appeared.

Yesterday, Wangfujing department store Chongqing people confirmed to the business daily reporter.

The private brand has set up stores in Beijing department store and Beijing double an mall, the person said.

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< p > immediately, reporters in the main city in Shapingba and Monument for Liberation Wangfujing department store did not see the shadow of its own brand.

"When the private brand is launched in the national stores including Chongqing, it has not yet received notice from headquarters."

Wangfujing department store Chongqing people said.

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< p > however, when combing a number of domestic a href= "//www.sjfzxm.com/news/index_c.asp" > department store < /a > listed companies in 2013, the reporter found that in addition to lowering the target of sales growth this year, the words "developing private brand" and "adjusting purchase mode" were also mentioned frequently.

Among them, the new world department store said that this year it will launch 13 private brand LOL stores, and it is estimated that by 2015, there will be more than 20 LOL stores.

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< p > it is understood that, as a local retail leading enterprise, Chongqing department store Limited by Share Ltd, the new century department store in 2007 launched the "Hui Shang" series of its own brand products, including pure water, paper products, peach slices and laundry soap.

"At present, department stores do not have the latest plan to develop their own brands."

Chongqing department store Limited by Share Ltd stakeholders said.

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< p > China's department store industry development report released in March this year pointed out that in the < a href= "//www.sjfzxm.com/news/index_c.asp" > three or four line city < /a >, if the enterprises fully understand the shopping habits of consumer groups and ensure the accuracy of the products, the proprietary mode will become an irreplaceable advantage in the development of department stores.

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< p > "for department stores, if they rely on traditional extensive growth mode, they will be eliminated by the market."

Yesterday, Li Yunyang, Secretary General of the city Retailers Association, told reporters in an interview with the Commercial Daily that retail enterprises urgently needed meticulous operation. Whether it was overweight experience, O2O, or full channel marketing, or developing self owned brand self operated roads, they all aimed to solve the problem of homogenization while broadening the profit channel.

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