Children'S Shoes With Disordered Code Are Difficult For Customers To Choose

Baby's feet grow fast and shoes are eliminated quickly, but when buying shoes for children, they often have the same number but different brands of shoes have different sizes. "I can't believe the number marked on the shoes. I have to take my child to try it, or I may have to come back to change it." Mother Doodle said. As a matter of fact, not only does Dudu mother, but also many parents have been "confused" by various sizes when buying shoes for their children. Lulu's mother told the reporter, for example, that the size 20 shoes on the children's feet were too small. A friend just bought a pair of beautiful travel shoes for the children. The children wore just the right shoes. When they looked at the number of the soles, it was size 19. The standard of shoe size in children's shoes market is too disorderly, which really makes many parents in trouble.

　　 The size is out of order. Give it to the child Buy shoes Tape measure required

It is understood that the national size standard for shoes stipulates that the manufacturer should mark the shoe size in millimeters, and the number marked represents the size of the shoes. If the shoe size is marked as 160, it means that the size of this shoe is 160 mm. However, the reporter found that there are four or five size standards for children's shoes at present, most of which are French size, Chinese size, as well as American size, Japanese size and so on. Some shoes are marked with 160/22, 180/24... Others are marked with 220, 230... Even if the size is the same, the size is also different. A salesperson of a children's shoe store even directly said that the number of shoes bought for children should not be counted, and children should be allowed to try them on. There are also many stores that have specially prepared a tape measure to measure the size of shoes for customers. In the interview, not only most consumers said they could not understand the marking of children's shoe sizes, but even the salesperson sometimes confused the sizes of different standards.

Take the children's shoes of size "130" (Chinese size) as an example. During the interview, the reporter randomly selected 10 brands of children's shoes of the same size. Businessmen measured them with a ruler. Only two brands of children's shoes were the same size, with the largest difference of nearly one centimeter. Children's leather shoes of the same size were generally larger than sports shoes.

　　“ children's shoes The size varies from manufacturer to manufacturer. ”A person in charge of a baby products store said. According to the reporter's visit, many salesmen who sell children's shoes also ask their children's age first, then recommend the size of shoes according to their age, and generally recommend customers to buy shoes of a larger size. Although some businesses have posted the size comparison chart in the store, the complicated conversion process still makes parents who choose children's shoes feel troublesome. An industry insider said that it is not accurate to estimate the size of shoes according to children's age, because each child's development status is different.

When visiting the market, the reporter interviewed several parents who selected shoes for their children at random. Most parents said that it was not accurate to choose shoes according to the size. They always led their children to try them on, which was very troublesome. "Now the size of 140mm shoes is just right for children, but when they buy shoes of other brands according to this size, they are either big or small. ”Ms. Zhang said. Ms. Liu said that the child was too young and cried when she entered the mall. She could only measure the child's foot length at home and then take a tape measure to choose shoes.

　 Many baby shoes are condensed versions of "adult shoes"

"So far, there is no national standard for children's sports shoes and sandals, the two major mainstream shoes, and enterprise production can only take adult shoe standards as a reference!" said Mr. Cai, head of the product quality department of a domestic children's shoe manufacturer.

According to its disclosure, there is only one recommended shoe size standard for enterprises to refer to in terms of technical index requirements for children's shoe size. According to this standard, the shoe size should be marked in millimeters. For example, the shoe size is marked as "160", indicating that the internal length of the shoe is 160 mm. However, at present, there are not many employees, insufficient investment and lack of specialization in the research and development of children's shoes' style and comfort. Many children's shoes are simply made from adult shoes, and the production of products is not standardized. The recommended standards are not binding on enterprises, so children's shoes may have the same number and different sizes.

It is understood that at present, there are three major production bases of children's shoes in China: Quanzhou, Guangzhou and Wenzhou. According to Fujian Province Footwear Industry Association The relevant person in charge revealed that only in Quanzhou, there are more than 1000 children's shoes manufacturers, large and small. Because there is no national standard for children's sports shoes and children's sandals at present, many small and medium-sized enterprises simply "copy" adult shoes to produce children's shoes.

"Although these children's shoes are marked as' qualified products', they are not comfortable for children to wear, but the babies cannot express the truth in words," said the person in charge.

According to Mr. Liu, a person in charge of a children's shoes production enterprise in Fujian, if children's sports shoes and travel shoes are simply based on the standards of adult travel shoes, the children's shoes produced are hard, and the shock absorption and comfort of the shoes will be affected. "The physiological and psychological characteristics of children are different from those of adults, so it is really necessary to introduce the national standards for children's leather sandals and children's sports shoes!" Mr. Liu said.

　 Children's shoes market should have a unified size standard

The reporter learned from China Leather and Footwear Industry Research Institute that at present, most of the domestic children's shoes production enterprises are small in scale. Their business model is mainly to purchase authorized brands for wholesale operation. Most of the domestic children's shoes products are in the middle and low-end market.

According to the analysis of market researchers from China Leather and Footwear Industry Research Institute, children's shoes market has always been one of the markets with great growth potential in the shoemaking industry. Children's shoes have a market capacity of nearly 30 billion yuan every year, and children's shoes will become the next tipping point for the competition of finished shoes. However, the lack of national standards may affect the excellent "Qiancheng" of children's shoe enterprises.

He said that even if children's shoes are marked according to the domestic recommended shoe size standards, there are still some defects. The span of Chinese sizes is relatively large, such as 160, 170 and 180, and the difference between adjacent sizes is 10 mm.

"If children wear '160' shoes, '170' would be bigger, so the shoe size standard should be improved," said the source.

A survey by the Chinese Medical Association shows that more than 60% of the 1000 children surveyed have foot problems, of which nearly 70% have flat feet, 30% have everted feet, and 70% of parents have insufficient knowledge of flat feet.

Health experts said that the main reason for these children's foot problems was the lack of uniform standards for children's shoes, in addition to the fact that some heredity and body obesity oppressed the feet. It was difficult for children to buy a pair of shoes that really fit.

Mr. Gao, who manages children's clothing, said that children's shoes can be divided into four different types according to different age groups. Children's shoes from 0 to 1 years old are baby shoes, children's shoes from 1 to 3 years old are small shoes, children's shoes from 3 to 5 years old are medium shoes, and children's shoes from 5 years old are big shoes

"Now many shoe factories are mostly made of French and American shoe models, and the models produced are naturally consistent with the national shoe size standards. Even shoes of the same model will be slightly different due to different manufacturers." In an interview, an industry insider revealed that, "Some small manufacturers simply shrink the adult shoe mold to make children's shoes in order to pursue the style. It is not surprising that children's shoes have the same number and different sizes."

"Although the state has size There are conversion standards, but they are not standardized in the field of children's shoes. ”A staff member from the quality supervision department of Jinan said that the confusion of marking children's shoes did exist, mainly because each manufacturer's children's shoes were made according to different standards, and there was no mandatory national standard for children's shoes.

It is understood that children's shoes are generally divided into leather shoes, sandals and sports shoes in terms of industry standards in the domestic shoemaking industry. Previously, only children's leather shoes had a national standard, namely QB/T2880-2007 Children's Leather Shoes, while children's travel shoes have always referred to the standard of adult travel shoes GB/T15107-2005《 Traveling Shoes, children's leather sandals are currently implemented according to the adult standard of Leather Sandals QB/T2307-1997.