Anta Zhang Tao: The Two Sides Complement Each Other Basically Win Win

Less than p days ago, Semir's "a" target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > announced that it would buy 71% stake in GXG (Ningbo zhe Mu sang Holdings), and the paction amount was expected to be around 2 billion. The "Sen Zhong Lian" alliance, which was named "a" target= "_blank", "href=" and "clothing" industry's largest acquisition, has caused Semir's share price to drop 14.88% and the market value to evaporate 257 million.

In this regard, Semir chairman Qiu Guang and said that "after the resumption of a natural release process, and the acquisition is not much correlation, if there is correlation, it can only be said that the capital market and investors do not understand the GXG brand".

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For this reason, the micro interview network, WeChat key interview, was consulted by several experts from the expert group of the clothing industry in the micro consulting industry: < /p > P.

< p > < strong > Zhang Tao, vice president of Anta sporting goods company: the two sides are complementary to each other, basically win win. < /strong > < /p >

< p > 1, from the perspective of the development of the whole industry, M & A integration and industrial concentration will undoubtedly be the major direction in the future. This is also the inevitable result of the maturity of the garment industry; < /p >

< p > 2, Semir and GXG products complement each other, channel structure complementation, target market complementarity, M & A at least in the industrial layout has its rationality, is a win-win result; < /p >

< p > 3, the main challenge of M & A is not financial: Semir has a large amount of cash, and the current M & A does not pose a threat to the purchaser.

The main challenge lies in the large differences in existing business between both sides: one is positioning the low-end mass market and children's clothing category, the other is the high-end casual wear, which puts forward higher requirements for the integration of management team, management ability, culture and business mode. Whether it can meet the challenge of 1+1>2 is not small.

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Lin Daoxin, general manager of fashion menswear "P > BSG: from the perspective of the capital market, it is expected that the stock price will be red after the year of Semir" /p ".

< p > < strong > analysis of Semir's acquisition of GXG from two levels: < /strong > /p >

< p > 1, capital operation management, using Hong Chong Hong; < /p >

< p > 2, guiding the development of diversified strategies of independent brands, from children's wear, casual wear to fashion men's multi-body operation! < /p >

< p > for Semir's acquisition of GXG, the winner is undoubtedly Semir. The two billion installment payment is only a layout for the listed companies, but only regulation and control in finance. But the first year is profitable in the earnings report, the share price is red and the capital is more abundant! < /p >

< p > micro consultant clothing industry special retail consultant Huang Yue: Merger and acquisition GXG will lay the foundation for Semir's multi brand strategy < /p >

< p > first, the more than 1200 existing channels of GXG in the mainstream department stores and shopping centers in the country and the resources of hundreds of high-quality agents will help Semir save a lot of development time and cost; < /p >

< p > Second, GXG performance ranked the top three in high-end casual wear. Semir can use BELLE's strong brand sales position as BELLE to drive its new brand and existing brands to better location and preferential conditions in major shopping malls and shopping centers. I understand that Semir also claims to introduce several foreign brands.

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In the end, GXG's planning, design team and supply chain are among the best in China, which will help P enhance its core competitiveness and lay a solid foundation for its multi brand strategy.

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< p > Semir chairman Qiu Guang and said, "the acquisition is tracking and paying attention to at least three years of results."

Of course, in the logical deduction, the clothing experts of the micro consultation network generally agree with the acquisition behavior. Whether there are more than 2 1+1 in the actual operation, there are more related factors will play a role.

We can only wait and see.

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